Fresh from the success of its March design relaunch, the UK’s leading drinkable yogurt brand YOP is set to make a splash this September with the launch of a new campaign to further champion its mission of celebrating teenagers who follow their own path.
The campaign features a vibrant, fresh, and creative digital advert starring 19-year-old French Pro football freestyler, Yoanna Dallier, who after gulping down the goodness of YOP showcases her freestyling skills. Up and coming UK music artist Dawnwall provides the backing track, in addition to voiceover artist Co Cole who delivers the narration of the advert, which ends with the YOP tagline – No Limits.
Heroing flavours including Strawberry and Raspberry 500g bottles as well as the new Strawberry 180g bottles in four packs, the activity will be supported by increased in-store and online shopper activity.
Rosanne McDonnell, Brand Manager for YOP, said: “We’re really excited about our new campaign and believe that it perfectly taps into an untouched audience of teens within yoghurt. There is a significant opportunity to grow this segment incrementally and there is a huge opening for YOP to play a role in ensuring teens and young adults consume the Calcium and Vitamin D they need in their everyday lives. We hope the campaign resonates with parents of teens and teenagers alike who want to make a positive change.”
YOP contains no artificial colours or flavours and is a source of Calcium and Vitamin D. Every bottle is recyclable.