Leading drinkable yogurt brand YOP from Yoplait has partnered with LDN UTD, the esports organisation that unites social responsibility, to be title sponsor for December’s Inter-Borough Esports Championships. Taking place in collaboration with the Mayor of London, the competition aims to engage residents of Hackney, Lambeth, Lewisham, and Kingston, in partnership with outreach groups, including […]
With new design, ATL campaign & promotion
Frubes, the great tasting yogurt snack, is aiming to drive cut-through and build upon the momentum it has seen in September with its new pack design, ATL campaign, and gift-in-pack promotion. Available now, the new and improved design showcases ‘Fruberly Fingerz’ on-pack. This arts and crafts activity brings to life its characters to further drive […]
Fresh from the success of its March design relaunch, the UK’s leading drinkable yogurt brand YOP is set to make a splash this September with the launch of a new campaign to further champion its mission of celebrating teenagers who follow their own path. The campaign features a vibrant, fresh, and creative digital advert starring […]
General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
Global yogurt brand Yoplait has expanded its wellness offering with the introduction of Yoplait Zero – available now with an RRP of £1.89 for a pack of four. With less than 60 calories per pot, Yoplait Zero contains 100% real fruit pieces and is free from artificial colours, flavours and preservatives, making it ideal for […]
Petits Filous, the no. 1 brand in kids’ yogurt[1], is teaming up with Muddy Puddles, a children’s outdoor clothing brand, for an on-pack promotion that aims to encourage families to learn new ways to play outdoors. The promotion is running across the brand’s core range and will run until 31st December. It follows on from a recent […]
Petits Filous is launching its first ever mess free drinkable yogurt with a convenient sports cap. The innovative design means kids can enjoy delicious and nutritious yogurt without any spillages. Launching this month in Strawberry and Vanilla flavours, it is the first time a mess free sports cap has been used on children’s yogurt in […]
Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]
Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]