YOP Shows No Limits With New Campaign

YOP Shows No Limits With New Campaign

Fresh from the success of its March design relaunch, the UK’s leading drinkable yogurt brand YOP is set to make a splash this September with the launch of a new campaign to further champion its mission of celebrating teenagers who follow their own path. The campaign features a vibrant, fresh, and creative digital advert starring […]

Yoplait creates #BecomeaYOPStar with Space for The NBA Paris Game 2020 Presented by beIN SPORT

Yoplait creates #BecomeaYOPStar with Space for The NBA Paris Game 2020 Presented by beIN SPORT

General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the […]

Liberté debuts new look for ultimate indulgence

Liberté debuts new look for ultimate indulgence

Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot.  Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]

Yoplait Launches New Zero Range

Yoplait Launches New Zero Range

Global yogurt brand Yoplait has expanded its wellness offering with the introduction of Yoplait Zero – available now with an RRP of £1.89 for a pack of four. With less than 60 calories per pot, Yoplait Zero contains 100% real fruit pieces and is free from artificial colours, flavours and preservatives, making it ideal for […]

Explore The Great Outdoors With Petits Filous

Explore The Great Outdoors With Petits Filous

Petits Filous, the no. 1 brand in kids’ yogurt[1], is teaming up with Muddy Puddles, a children’s outdoor clothing brand, for an on-pack promotion that aims to encourage families to learn new ways to play outdoors.   The promotion is running across the brand’s core range and will run until 31st December. It follows on from a recent […]

Petits Filous Announce Ground-Breaking Partnership with Amazon Pantry to Support Free Play Initiative

Petits Filous Announce Ground-Breaking Partnership with Amazon Pantry to Support Free Play Initiative

 Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]

Petits Filous Launches New £3m Campaign to Support Child Development

Petits Filous Launches New £3m Campaign to Support Child Development

Leading kids Fromage Frais brand Petits Filous has announced a new communications programme, taking on an important, topical opportunity for kids’ development. The campaign will kick off with activity revealing the power of Free Play (unstructured, voluntary, child-initiated activity). With a £3 million media spend planned throughout 2018. ‘Free Play’ is child led play which helps […]

Chobani Takes Aim at Other Light Greek Yogurts in New Push

Chobani Takes Aim at Other Light Greek Yogurts in New Push

Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]