Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo.
This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji.
As a tie-in, Domino’s has launched a 60-second spot masked as an exaggerated, emotional PSA in which parents lament on the communication gap they are experiencing with their tech-savvy children.
According to Mashable, the initial physical batch of the 52-card set had been snatched up as of Monday morning, but the collection is available for print online or by mail.
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