McDonald’s Leads Charge as Redheads Break Guinness World Record

1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival.

More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people.

McDonald’s is making a $1 donation to Ronald McDonald House Charities (up to $10,000 USD) for every person who changes their Facebook or Twitter profile picture using www.mcdonalds.com/mcdsmiles, #mcdsmiles.

  Brand Ambassador, Charity, Food, fundraising, Guinness World Record, Marketing, McDonalds, Promotion, Redhead Days Festival, Ronald McDonald