As the plant-based sector enters a more mature phase after years of rapid growth, York based Vegan Food Group (VFG) has enlisted strategic marketing consultancy Big Black Door to unlock the next chapter for two of Britain’s most recognised plant-based brands: VFC and Meatless Farm.
The high-intensity strategy sprint will see Big Black Door spearhead a comprehensive strategic review, diving deep into commercial, consumer, customer and the competitive landscape before facilitating strategy workshops with VFG‘s Marketing team.
The partnership comes at a pivotal moment for the plant-based category, as consumer preferences shift and retail landscapes evolve at breakneck speed.
“We’ve made huge strides in shaping our brand strategies and sharpening our approach beyond gut feel alone, and Big Black Door are a fantastic addition to that journey,” said Abigail Nelson-Ehoff, Head of Marketing at Vegan Food Group. “Their external perspective, commercial rigour, and category expertise bring a valuable lens as we refine our thinking and focus on what will drive the greatest impact.”
“This is precisely the type of challenge that energises our team: ambitious brands at a crossroads, ready and willing to make the tough calls that separate market leaders from the pack,” added Gareth Turner, founder of Big Black Door. “VFG has built something special with these brands and assembled a superb team that’s hungry to push boundaries. We’re excited to help them to plot the course for the next chapter.”
The strategic framework emerging from this partnership will serve contribute significantly toas VFG’s roadmap for navigating the evolving plant-based market while capitalising on emerging opportunities across retail.
Source: Big Black Door
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