BIONA ORGANIC REPORTS 12% REVENUE GROWTH AS UK ORGANIC MARKET HITS £3.9BN

Family-owned organic food business posts double-digit growth across Rye Breads (+23%), Drinks & Juices (+25%) and Beans & Pulses (+10%) — as 83% of UK households now buy organic

Biona Organic, the UK’s original and best-loved certified organic food brand, today announced year-on-year revenue growth of 12% for the most recent financial year, as sustained consumer interest in organic, clean-label food translates into measurable commercial momentum. Biona is part of Windmill Organics, the 30+ year-old family-owned business behind six GMO-free organic food brands.

The results were driven by strong category performance across the Biona range of over 400 organic products: Rye Breads grew by 23%, Drinks & Juices by 25%, Beans & Pulses by 10% and there was an expansion in the Snacks category — reflecting a broader consumer shift towards upgrading everyday pantry staples to organic alternatives.

ORGANIC GOES MAINSTREAM: A £3.9BN MARKET AND GROWING

Biona’s results mirror a significant wider market shift. According to the Soil Association’s 2026 Organic Market Report, released last month, the UK organic food and drink market has doubled in value over the last decade, reaching £3.9bn and recording its 14th consecutive year of growth. Organic sales have outpaced non-organic unit sales by four times, and an extraordinary 83% of UK households now purchase organic products. Major retailers are responding, with organic sales up 7% across key supermarkets and shelf space continuing to expand.

RYE JANUARY: BIONA AND TV DOCTOR DR RUPY AUJLA PUT RYE BREAD ON THE NATION’S TABLE

January 2026 saw Biona launch ‘Rye January’ — a campaign positioning Biona’s iconic organic rye bread as the health-conscious alternative to post-Christmas fad diets and ultra-processed staples. Partnering with television doctor and bestselling author Dr Rupy Aujla — one of the UK’s most trusted voices in everyday nutrition — the campaign brought Biona’s rye bread’s nutritional credentials to a mass audience, contributing to the 23% growth in the Rye Breads category, cementing Biona’s position as the go-to organic rye bread brand in UK retail — available in Tesco, Ocado, and independents nationwide.

Biona has also recently launched a new organic snack range, including ‘Coconut Wafer Rolls’, and a new range of spelt breakfast cereals. The brand has also entered the ready meals market for the first time this year with a range of jarred bean meals, including ‘Spiced Baked Beans’ and ‘Chickpea Coconut Curry’.

Amy McDonald, General Manager of Biona, said: “Reaching the £3.9 billion threshold for the first time confirms that organic has crossed into the mainstream and our own results reflect this genuine, durable shift in how people shop for food. Consumers are actively reprioritising health and food provenance, and we are seeing growth across the whole organic food pyramid — oats, rye, pasta, beans — because growing public awareness around ultra-processed foods, pesticides and the integrity of food supply chains has made certified organic status increasingly important. Shoppers want their food to be clean, pesticide-free, nutrient-dense and trustworthy, and certified organic provides a guarantee of exactly that, backed by rigorous independent certification. Our 12% growth is a testament to the trust we’ve built over decades of rigorous, certified organic production”.

Source: Biona Organic

  Beverage, Biona Organic, Food, growth, Organic, Windmill Organics