Yorkshire pet nutrition brand expands festive offer with new food and treats alongside its first Christmas selection box
Pure Pet Food is expanding its Christmas offer for 2026 with a new line-up of festive food and treats, alongside the launch of its first Festive Selection Box.
The Yorkshire-based tailored pet nutrition brand is bringing a seasonal twist to its range as owners look to include their dogs in Christmas celebrations, while still thinking about what goes into their bowl.
New for this year, Pure’s Festive Selection Box brings together food, treats, chews and play in one box, including Festive Turkey & Cranberry Nibbles (70g) and seven Turkey Dental Sticks.
It also features three new and exclusive products: Pork with Apple Chipolatas (100g), a red and green rope bone toy and a small honey-flavoured milk chew.
Priced at £21.99, the selection box contains more than £25 worth of products if purchased separately and will launch later this month.
The box joins Pure’s wider Christmas range, including Festive Turkey with Apple, Cranberry and a Hint of Sage (400g, £7.99), available in both General and Sensitive recipes, alongside Festive Turkey & Cranberry Nibbles (70g, £3.49). Both have been available for customers to add to their Pure boxes from 12 October.
Founded in 2012, Pure is best known for its tailored dog food, made using fresh ingredients which are gently dried to preserve essential nutrients and natural flavours.
The process combines the nutritional benefits of a raw or fresh diet with the convenience and shelf life of dry food, with owners simply adding warm water before serving. Each subscription is tailored to the individual dog, taking into account factors including age, weight, breed and specific requirements.
And while Christmas might traditionally be a time for indulgence, research shows that increasingly extends to the dog bowl too. Almost three quarters (73%) of British dog owners buy their dog a Christmas present, spending £60 on average, while 85% say they do not want their dog to feel left out of the festivities.*
Treats are the most popular Christmas present for dogs, bought by 84% of owners, followed by chew toys at 81%.* Separate research found 44% of dog owners involve their pets in special Christmas treats or meals.**
Lauren Aitken, Head of Customer Experience and Physical Product for Pure Pet Food, said: “Dogs are part of the family, so it’s no surprise that owners want them to be part of Christmas too.
“But treating your dog at Christmas doesn’t have to mean forgetting about what goes into their bowl. We wanted our festive range to feel fun and special, while still fitting naturally with the way our customers think about feeding and treating their dogs.
“This year we’ve expanded the range across food, treats, chews and play, as well as introducing our first festive selection box. It gives owners lots of different ways to involve their dog in the celebrations and, importantly, something they’ll actually enjoy.”
Pure will support the festive range throughout December with an interactive Christmas Cracker activation, giving customers the opportunity to virtually ‘pull’ a cracker during each of the first three weeks of the month. To get involved, players must have a Pure Pet Food subscription – with the link to sign up here.
Each cracker will reveal different activities and prizes, including Christmas dog jokes, mini games, fun facts and the chance to win a Christmas hamper.
Pure plans to work with a small number of complementary pet brands on the hampers, which will increase in size each week, with the final campaign proposition and partner line-up currently being confirmed.
Source: Pure Pet Food
You must be logged in to post a comment Login