In honor of its 30th birthday, Auntie Anne’s has partnered with six artists to create a bold, graphic design-inspired line of clothing and accessories. The eclectic “For the Love of Pretzels” Collection is debuting just in time for National Pretzel Day on April 26.
All profits from the “For the Love of Pretzels” Collection will be donated to Alex’s Lemonade Stand Foundation (ALSF), Auntie Anne’s national charitable partner. ALSF’s mission is to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. Since establishing a partnership with ALSF in September 2011, Auntie Anne’s has raised more than $3.7 million to fund childhood cancer research.
“Over the last 30 years, we’ve established deep connections with our loyal fans worldwide,” said Heather Neary, president of Auntie Anne’s. “Now, for the first time, those fans can showcase their love for Auntie Anne’s by wearing our clothing while also contributing to the fight against childhood cancer. This is going to be a ton of fun for a great cause.”
Fans can visit auntieannes.threadless.com to purchase items from the “For the Love of Pretzels” Collection. The e-store is hosted by Threadless, an online creative community helping art unknowns become art totally-knowns. The collection features men’s, women’s, and children’s clothing, as well as shoes from Bucketfeet and a variety of lifestyle accessories including phone cases, water bottles, mugs, shower and bath gear, and more. The “For the Love of Pretzels” Collection starts at $13.
To add to the National Pretzel Day celebration, on April 26 Auntie Anne’s is distributing a special offer for My Pretzel Perks members: buy any variety of pretzel, get a free handmade classic pretzel. The offer will be available for members in the rewards section of the app and is valid from April 26 – April 29.
Source: Auntie Anne’s