The 28th FAB Awards Are Now Open For Entries!

The 28th FAB Awards Are Now Open For Entries!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]

HeyLO! launches UK-first lupin flour Low-Carb and High Protein Crackerbreads for the January reset

HeyLO! launches UK-first lupin flour Low-Carb and High Protein Crackerbreads for the January reset

Leeds-based bakery brand HeyLO! is kicking off 2026 with the launch of a UK first – Lupin flour-based, low-carb, high Protein Crackerbreads. Timed to land at the height of the January reset, the launch taps into growing demand for smarter everyday swaps as shoppers look to cut carbs and boost protein, without sacrificing taste, texture […]

LOVE SUM SECURES SAINSBURY’S LISTING AS SIZEABLE NEW UK FACTORY FUELS RAPID GROWTH

LOVE SUM SECURES SAINSBURY’S LISTING AS SIZEABLE NEW UK FACTORY FUELS RAPID GROWTH

MasterChef finalist Sandy Tang proves restaurant quality, chilled dumplings are in demand, with nationwide Sainsbury’s rollout following major UK manufacturing investment Love Sum, the fast-growing chilled dumpling brand, co-founded by 2020 MasterChef finalist Sandy Tang, has secured a nationwide Sainsbury’s listing, marking a major step in making fresh, authentic dumplings as accessible as chilled pasta. […]

Messyface Seeks to Bring Positive Momentum to the UK Jams & Preserves Scene 

Messyface Seeks to Bring Positive Momentum to the UK Jams & Preserves Scene 

For too long jam appears to have been stuck in the slow lane of a fast-evolving spreads aisle where peanut butter has over time become the most vocal category hero on shelf, offering everything from artisanal discernment and clean, stripped back ingredient decks, through to appealing, plant-based protein; an array of intriguing flavours & textures […]

MOJU Powers Into 2026 With Brand New TVC AS PART OF ITS BOLD ‘BRING ON THE BOOM’ BRAND PLATFORM

MOJU Powers Into 2026 With Brand New TVC AS PART OF ITS BOLD ‘BRING ON THE BOOM’ BRAND PLATFORM

MOJU, the UK’s pioneering and leading functional shot brand¹, is continuing its bold push for brand fame this winter with the release of its new 30” TVC – launching on screens from Boxing Day through to the end of February, at the peak moment when health, vitality and new habit-setting are top of mind. This […]

Leo UK & McDonald’s make ‘Secret Menu’ official

Leo UK & McDonald’s make ‘Secret Menu’ official

Leo UK & McDonald’s have launched the McDonald’s ‘Secret Menu’ officially making mythical fan-created menu items a reality for the first time ever. The menu features items like the Surf N’ Turf, the Chicken Cheeseburger, and the Espresso Milkshake. The campaign is inspired by the universal fan truth that for decades customers have speculated about […]

Meet Crunch Corn, Popcorn Kitchen’s Whopping, Savoury Sister 

Meet Crunch Corn, Popcorn Kitchen’s Whopping, Savoury Sister 

Whilst Crunch Corn is a NEW fresh chapter within the wider Popcorn Kitchen chronicles, in truth it was the inevitable next snacking step, with Louise Monk and her team of ‘corn obsessives’ fully committed to delivering a new direction in fine grain appreciation. At the heart of Popcorn Kitchen’s success is an unflinching commitment to […]

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