The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in UK wine aisles with a new TVC campaign under the banner: ‘Add Some Pasión’. Live now across the UK and Ireland and backed by a £1.4milllion investment spanning TV, digital and in-store activation, the spot marks the start of a […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an elevated culinary experience The global rise of Korean culture has created new opportunities for established brands to connect with international consumers. Now, 56-year-old Korean food manufacturer Ottogi is capitalizing on this cultural momentum through a comprehensive rebrand by partnering with […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
We’re a quarter of the way through the first quarter of 2026, and it felt like a good time to speak with Ami Lawson, Managing Director of quench, the Philadelphia-based marketing agency specializing in food and beverage brands. Lawson notes: “2025 was the year extremes lived side-by-side. We saw shoppers trade down to private-label staples […]
Boundless Brand Design has created the brand identity for Sazerac House of Cocktails, a new premium liqueur range from the Sazerac Company. Developed in collaboration with Sazerac, the design celebrates the birthplace of the Sazerac cocktail while honouring the French craftsmanship and heritage of Sazerac De Forge Cognac. The new-to-world range features seven Cognac-infused liqueurs […]
Smart swap bakery staples that make healthy eating simple Fast growing functional bakery brand HeyLO! is expanding its retail footprint with a new chilled listing at Planet Organic this week. The move marks a major milestone for the Leeds based brand, bringing its high fibre, high protein bakery staples with less sugar into one of […]
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
Lee Kum Kee champions a growing cultural occasion with a UK- and EU-wide investment programme Chinese New Year (CNY) remains one of the world’s most significant cultural occasions and yet, in the UK and wider Europe, it is still an under-leveraged retail moment with substantial headroom for growth. As awareness of Asian cuisines accelerates and […]
March 2026 sees Stockley’s take its unique mix of timeless sweet shop heroes, handmade fudge, reimagined twists on classic confectionery and indulgent chocolate, treats into eye-catching ‘treat bags.’ The striking 12-strong sweets offer which leans on 108 years of authentic, handcrafted sweets excellence includes: Chocolate Caramels, Cola & Pineapple Cubes, tangy Chocolate Fruits, Peardrops, Fruit […]