McDonald’s Supercharges MONOPOLY Game’s 18th Year with Power Peel

McDonald’s Supercharges MONOPOLY Game’s 18th Year with Power Peel

McDonald’s iconic annual MONOPOLY promotion is back for its 18th year. This time, it’s supercharged with “Power Peel”, which will continue to build on the game’s irresistible success and empower players to “peel on pack and make moves in-app.” The 2024 edition of McDonald’s MONOPOLY launches on Wednesday 4th September for six weeks, building on what […]

“That’s why I call McDonald’s Méqui”: campaign portrays real consumers’ stories revealing connection behind the nickname

“That’s why I call McDonald’s Méqui”: campaign portrays real consumers’ stories revealing connection behind the nickname

Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]

STOCKLEY’S TAKES CENTRE STAGE WITH NEW GIFTING OFFER

STOCKLEY’S TAKES CENTRE STAGE WITH NEW GIFTING OFFER

September food fair season provides the perfect backdrop for Stockley’s to showcase its first tranche of NEW gifting offers with the eagerly anticipated arrival of its gift bottle of bubbles, by which we mean Salted Caramel Malt Balls AND the very latest incarnation of Stockley’s sublime Sweet Shop Collection. Today the food & drinks needle […]

UK’s First Robotic Yakitori Machine Comes to London

UK’s First Robotic Yakitori Machine Comes to London

The UK will see the first-ever automatic rotary yakitori machine-operated concept launch in London this October under the name of Yari Club. The opening of Yari Club, a 20-cover QSR, on St Martin’s Lane in Central London, will mark the first time such a machine has been seen outside Asia. It is launched by Jimmy […]

SIG launches second project with WWF Switzerland to support thriving forests in Malaysia

SIG launches second project with WWF Switzerland to support thriving forests in Malaysia

In partnership with WWF Switzerland and WWF Malaysia, SIG has launched a three and half-year forest landscape project in Malaysia’s Ulu Muda Forest Complex through WWF’s Forests Forward program. The project aims to improve the management of more than 170,000 hectares and pilot the restoration of 25 hectares. Angela Lu, President & General Manager Asia-Pacific […]

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]

Impero creates art gallery-inspired travel retail experience to celebrate the launch of Absolut Warhol – their first campaign since being appointed by Absolut

Impero creates art gallery-inspired travel retail experience to celebrate the launch of Absolut Warhol – their first campaign since being appointed by Absolut

Independent creative agency, Impero, has worked with Absolut to take over part of the busy Schiphol Airport Retail space in Amsterdam to launch the new limited edition Absolut Warhol bottle that celebrates the rediscovery of Warhol’s ”Absolut Blue” painting, and reaffirms Absolut’s commitment to creativity which began almost 40 years ago with the first Warhol […]

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King presents Whopper Tattoo offering customers a unique way to enjoy the flame-grilled taste

Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]

Brand refresh for New Zealand’s Rolling Meadow Cheese range

Brand refresh for New Zealand’s Rolling Meadow Cheese range

Rolling Meadow, a brand of New Zealand based Dairyworks, has undergone brand and packaging refresh by Auckland-based Onfire Design. Retail had challenged the brand owners regarding the brand’s role in the category. Outside of (accessible) price, it was challenging to demonstrate the brand’s role in a consumer’s daily life. Creating a new brand and packaging […]

Dorset-inspired pack launched by Clipper Teas to celebrate 40 years of local production on a global scale

Dorset-inspired pack launched by Clipper Teas to celebrate 40 years of local production on a global scale

Clipper Teas, the Beaminster-based B Corp brand owned by Ecotone UK, has launched a special pack for food service operators that celebrates 40 years of ethical and sustainable tea production in the county. The Fairtrade tea brand has expanded its range  with a new design to commemorate its Dorset heritage, featuring renowned regional landmarks. With […]

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