Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
SIG launches ‘Recycle for Good’ in Egypt – an initiative for collection of used aseptic cartons with Tagaddod In Egypt, SIG is launching ‘Recycle for Good’, an innovative recycling initiative to enable direct household and food service industry collection of used aseptic carton packs through tech-based solutions. This initiative involving SIG and Tagaddod is the […]
Chase Design Group brings bolder personality and differentiation to the shelf
Since 1928, eating a Nestlé Drumstick sundae cone has been an adventure involving a multitude of senses. From the crunchy sound of the peanuts to the creamy vanilla, and down to the chocolatey nugget, it’s truly “America’s Favorite Sundae Cone.” When competitors, including many private labels, started imitating the lineup and visual brand cues, creating a homogenous sea […]
The welcome return of foraging, faraway holidays has certainly stirred a latent appetite for World Cuisine (£2bn category 2020) that was gently simmering even before Lockdown. However at the height of the pandemic stuck-at-home families looked for simple, convenient ways to spice up their tired meal repertoires and rekindle distant holiday memories. Interestingly, for all the […]
It’s Nigeria Day!
Nigerian Independence Day is celebrated every year on October 1st. It’s a very special and important event in the history of Nigeria as it marks independence from their former colonial governance by the UK. Just as with many countries (not just post-colonial), power struggles, civil unrest and corruption has beset the nation – however with […]
Goodfella’s turned to agency Sun Strategy to explore how their brand proposition could look, feel and behave in a new category – frozen ready meals – and deliver the biggest new product launch in the brand’s history. A brand built on family values, authentic traditions, and great tasting food – all overseen by the Godmother, the guardian […]
Independent branding agency Knockout continues to support Bombay Sapphire in the expansion of its portfolio with the design of Bombay Citron Pressé, the second release in its Flavour Expressions series. Putting a twist on the familiar, this range of distilled gins inspired by classic gin cocktails offers delicious flavour with significantly more refinement and sophistication – not […]
In The Empty Cup, starring George Clooney, Nespresso spotlights the risk that climate change poses to farming communities as the brand steps up its long-term commitment to preserve the world’s finest coffees
Nespresso is marking International Coffee Day 2022 by highlighting the threat posed by climate change to global coffee production, and shining a spotlight on efforts to protect it. The new campaign, entitled The Empty Cup, features brand ambassador George Clooney holding an empty coffee cup as a symbol of the risk facing many coffee growers around the […]
To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival. The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]
Gü, the premium desserts brand, has launched new global packaging designed by Bristol-based design studio Outlaw. The new design follows the acquisition of Gü by private equity firm Exponent in 2021. When it first launched Gü was a pioneering challenger, setting new standards in premium pleasure with a world of wicked indulgence. But the current […]