Glasfurd & Walker creates a Sparkling Hard Tea brand that lifts your spirits.
The majority of brands in the Hard Tea category appear to have a homogeneous brand look – often masculine, loud, and unrefined. The Swan Dive founders approached Glasfurd & Walker with a refreshing vision to disrupt the hard tea market. And the result is breath of fresh air. “ We wanted the brand to stand […]
“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly
Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]
Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
SIG launches ‘Recycle for Good’ in Egypt – an initiative for collection of used aseptic cartons with Tagaddod In Egypt, SIG is launching ‘Recycle for Good’, an innovative recycling initiative to enable direct household and food service industry collection of used aseptic carton packs through tech-based solutions. This initiative involving SIG and Tagaddod is the […]
Chase Design Group brings bolder personality and differentiation to the shelf
Since 1928, eating a Nestlé Drumstick sundae cone has been an adventure involving a multitude of senses. From the crunchy sound of the peanuts to the creamy vanilla, and down to the chocolatey nugget, it’s truly “America’s Favorite Sundae Cone.” When competitors, including many private labels, started imitating the lineup and visual brand cues, creating a homogenous sea […]
The welcome return of foraging, faraway holidays has certainly stirred a latent appetite for World Cuisine (£2bn category 2020) that was gently simmering even before Lockdown. However at the height of the pandemic stuck-at-home families looked for simple, convenient ways to spice up their tired meal repertoires and rekindle distant holiday memories. Interestingly, for all the […]
It’s Nigeria Day!
Nigerian Independence Day is celebrated every year on October 1st. It’s a very special and important event in the history of Nigeria as it marks independence from their former colonial governance by the UK. Just as with many countries (not just post-colonial), power struggles, civil unrest and corruption has beset the nation – however with […]
Goodfella’s turned to agency Sun Strategy to explore how their brand proposition could look, feel and behave in a new category – frozen ready meals – and deliver the biggest new product launch in the brand’s history. A brand built on family values, authentic traditions, and great tasting food – all overseen by the Godmother, the guardian […]
Independent branding agency Knockout continues to support Bombay Sapphire in the expansion of its portfolio with the design of Bombay Citron Pressé, the second release in its Flavour Expressions series. Putting a twist on the familiar, this range of distilled gins inspired by classic gin cocktails offers delicious flavour with significantly more refinement and sophistication – not […]
In The Empty Cup, starring George Clooney, Nespresso spotlights the risk that climate change poses to farming communities as the brand steps up its long-term commitment to preserve the world’s finest coffees
Nespresso is marking International Coffee Day 2022 by highlighting the threat posed by climate change to global coffee production, and shining a spotlight on efforts to protect it. The new campaign, entitled The Empty Cup, features brand ambassador George Clooney holding an empty coffee cup as a symbol of the risk facing many coffee growers around the […]