The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]
Hard seltzers are the cool new wave of alcoholic drinks. They’re ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and Midday were asked to create a new premium brand led by the concept of the water’s edge – a place of […]
Cornish dairy-free ice cream brand Coconuts Organic has been relaunched as Cecily’s with the help of South West branding agency The Space Creative. The rebrand marks an important step in the brand’s journey as distribution ramps up and the market for vegan ice cream grows exponentially. Cecily's: dairy-free ice cream with Cornish soul from The […]
Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand
Havana Club Cuban Spiced, the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple. The product concept is intended to attract Millennial and Gen-Z consumers to the […]
Well&Truly, one of the fastest growing snack brands in the UK, have launched two delicious new flavours, Banging BBQ and Punchy Pickles as part of their commitment to bring flavour, innovation and a touch of naughtiness to plant-based snacks. Sara Trechman, co-founder of Well&Truly explained, “we are beyond excited to launch our two new plant-based flavours Banging BBQ and […]
This month, XITE Energy launches its new branding and packaging with design by Brandon. XITE Energy is the first UK nootropic drink including three active nootropics – natural supplements that have a beneficial effect on brain function in healthy people. Daily demands for health and productivity are forever increasing, yet time does not, so XITE Energy […]
With Easter within touching distance and Purition enjoying ‘significant’ success with its three incumbent, chocolate-themed offerings, (Beetroot & Chocolate, Chocolate Orange and classic Chocolate) April seemed the perfect moment for Purition to tip its hat to one of the world’s most mercurial chocolate-themed flavour marriages, Chocolate Hazelnut! There are countless food myths relating to how […]
Qnola’s new identity by Sunhouse wakes up the breakfast category
Despite being the oldest-known alcoholic beverage in the world, saké is still in its infancy in the United States. The rice-based beverage is steeped in the tradition of its Japanese roots, as evidenced by the visual storytelling and typography common to most saké labels. In the US, however, this strong association with tradition has perhaps […]