● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are
● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs
For years Walkers have sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In a world where food debates rage on, crisps and sandwiches […]
Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation. Grab More Morning challenges people […]
- New campaign aims to rekindle emotional connections with brand while also resonating with a new, younger audience - Developed in partnership with creative agency ELVIS
Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in […]
With salmon and meat-based snacks quickly establishing themselves as two beneficiaries of lockdown on account of ‘trapped-at-home’ consumers seeking out NEW, protein-rich yet permissible ‘mini splurge’ snacks that don’t skimp on indulgence, perhaps it wasn’t too surprising that The Pished Fish’s revolutionary NEW Gilltong has started taking the fish-loving fraternity by storm. Gilltong is a […]
BY Natasha Samek – Head of Strategy, Butterfly Cannon
Government directives. Child activists. Nonagenarian naturalists / national treasures. Symbolic clocks and even Royal blessings. The implication that we are on the brink of an ecological disaster is never far from our awareness. It permeates how we think, behave, what we’re buying and what we’re engaging with. Sustainability is part of our culture. And the […]
Combining a post-lockdown pint with a much-needed trim
On the day that pubs and hairdressers re-open in most of the UK after four months of lockdown, Heineken is launching free haircuts in pub gardens across the nation so that people don’t have to choose between a refreshing pint or a fresh trim. Heineken is helping to refresh the nation and shape up their overgrown locks, installing mobile […]
