Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
The campaign celebrates the unapologetically playful spirit of Müller FRijj with a mischief-fuelled creative that disrupts pressures facing Gen Z men Today, Müller FRijj launches its latest integrated campaign, developed by global creative agency of record VCCP. The integrated campaign ‘Just feel the Urjj’ aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. The campaign […]
Leading iconic sauce brand Encona celebrates a golden milestone through an expressive new anniversary campaign, designed by BrandMe to mark 50 years of taste adventures. The anniversary campaign brings to life the tasty, vibrant Encona world through an impactful celebratory emblem. Currently instore, on limited edition packaging and alongside exciting collaborations, it celebrates the variety […]
Creative agency, BrandMe, introduces a new identity and packaging design for well-loved tofu brand Lunter, in a move to spark culinary creativity, elevate taste appeal and drive growth across Europe. BrandMe’s challenge was shaping a rich brand story and positioning that aligned with current consumer desires for ease, excitement and exploration in the kitchen. The […]
Mutually beneficial collaborations make the world go round and nowhere is this truer than within food & drink, where significant time and energy is spent forging idyllic flavour marriages between sublime beverages and moreish snacks. This June sees The Craft Gin Club’s growing community of inquisitive foodies reacquainted with Popcorn Kitchen, whose cool zingy Chocolate […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
North-West based branding and packaging design agency Into the Light has created Oaf – a new, disruptive, gluten-free bread brand for client Juvela. The Oaf range aims to bring fun, simplicity and playfulness into the traditionally staid and medicinal gluten-free bakery category. The range, launching into Tesco, consists of a white and seeded sliced loaf […]
Independent brand design agency Brandon Consultants is pleased to share the team’s latest work with Ornua Foods; a 360-degree redesign for the UK’s #2 cheddar cheese brand, Pilgrims Choice. Brandon’s work with Pilgrims Choice spans strategy, brand story development, a new visual brand identity system, TOV guidelines, a redesign of the entire packaging portfolio, initial […]
Spring 2025 sees Hive Mind enter the ‘honeyade’ fray, creating a 4-strong range of all-natural, ‘planet positive’ soft drinks sweetened with only a dash of British honey and an eclectic mix of countryside fruit, herbs and botanicals. Hive Mind Honeyade comes in: Just Honey, Strawberry & Basil, Lime & Mint and Rhubarb & Ginger Born […]
This month sees TENZING, the pioneers in natural energy, launch its new creative campaign across the UK. The brand, which will now be the second-largest media spender in the energy drinks category, behind Red Bull, is on a mission to increase overall awareness, educating further on healthier and better alternatives to traditional energy drinks. Launching […]
