First commercial launch for SIG’s Paper U-straw for aseptic cartons

CAPSA FOOD PRESENTING PAPER STRAW INNOVATION IN SPANISH RETAIL

First commercial launch for SIG’s Paper U-straw for aseptic cartons

SIG’s pioneering Paper U-straw made its commercial debut this month. CAPSA Food is the first to take advantage of this innovation for its ‘Central Lechera Asturiana’ whole milk, Spain’s number one dairy brand. Sustainable alternatives continue to gain momentum because of the EU Waste Legislation and growing concerns about the environmental impact of plastic straws. […]

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

As public art institutions and galleries remain closed, the brand has teamed up with the Design Museum to welcome much-missed visitors through its doors. In a project launched by AMV BBDO and Ogilvy PR, all items are designed by a collective of emerging artists and will be available both at the shop and online.

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential

Transcending borders to reunite families this Ramadan

‘My Happy Table’ activation helps Singaporean and Malaysian families share the spirit of Ramadan

Transcending borders to reunite families this Ramadan

This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s […]

Enjoy An Early Indian Summer With Purition’s Highly Spiced YET ‘Heat-free’ Wholefood Shake

Enjoy An Early Indian Summer With Purition’s Highly Spiced YET ‘Heat-free’ Wholefood Shake

The arrival of sunny weather to our vitamin D deprived shores can only mean one thing, the eagerly anticipated arrival of Purition’s enticingly aromatic Chai Latte (available April 26th), a heady blend of cardamom, nutmeg, Ceylon cinnamon and cloves to create the ultimate aromatic nutritional shake with warm, fragrant undertones.   Chai Latte, a popular edition […]

Amstel ULTRA Serves Up Global Partnership with Tennis Star, Rafael Nadal

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA® and Amstel 0.0 over the next three years, as the brands expand into new markets globally.

Amstel ULTRA Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0. The three-year deal which marks Nadal’s first partnership with a beer brand, will see the tennis star support the continued expansion of the Amstel brands […]