John Walker & Sons King George V is a blended whisky that was released to commemorate the Royal Warrant awarded to Johnnie Walker in 1934. This year, the whisky is available to buy in a limited edition pack that celebrates Chinese New Year. GPA Luxury constructed the pack from premium recycled grey board, and wrapped […]
Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. The ‘Pipirazzi’ ad focuses on the insight of Pip & Nut superfans who love eating nut butters but are equally as obsessed with taking pictures […]
Over the last 65 years, McDonald’s restaurants have become beloved for quality food and convenience. With over 60 million touchpoints every day, packaging matters. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. At the center of the redesign is a graphics system, which serves as a single visual framework […]
Having spent the last four years forging a proud reputation as a provider of indulgent, meat-themed snacks that shout ‘Friday night’ and pair seamlessly with one’s favourite alcoholic drink; it was perhaps inevitable that Made for Drink would take its unique brand of ‘Inspired by World Cuisine’ thinking into a historically ‘set-in-its ways,’ potato chips category. […]
ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings can only be satisfied by the extreme flavours of McCoy’s. McCoys1 from ENGINE on Vimeo. Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps […]
To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack promotion offering a 2 for 1 KFC Meal with every pack, this weekend will see the national debut of the brand’s hotly anticipated TV ad. “Our focus for 2021 is to bring smiles back to the nation. If it doesn’t […]
After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury's Kiln Lane Superstore in Epsom.
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday. This comes as a result of a social media post that went viral from earlier this week featuring baked beans on Weetabix, which sparked conversation and debate nationwide […]
French family business Triballat Noyal is taking a groundbreaking future step by choosing SIG filling technology and aseptic carton packs for its Sojasun and Sojade plant-based products. Triballat Noyal, based in Brittany, likes to do things a little differently and is committed to making products that are healthier for both people and the planet. Choosing […]
Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is drumming up team spirit through a multi-channel campaign, supported with enhanced social media spend. Whole Earth Team GB Rowing from Ecotone UK PR on Vimeo. Launching in February, YouTube animations featuring Whole Earth peanut butter jars competing in various Olympic […]
WaterAid has created a thought-provoking animated advert, The Girl Who Built A Rocket, as it explores new ways to engage the public in the global water crisis and the importance of the charity’s mission. The launch of the film, which features the voice of broadcasting legend Sir Trevor McDonald, links with the real world timing of three Mars missions […]