Following a successful trial of its planet-friendly (plastic-free/home compostable) pouches over the Autumn, Made for Drink has taken the decision that January 21 provides the perfect moment for its growing cluster of discerning off-trade customers (Waitrose, Sainsburys, Ocado, Fortnum & Mason & the wider Independent retail sector) to have their own bespoke flow-wrap pouch, a […]
Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even when social distancing. YesMore Agency has developed a new overarching campaign line, ‘Bring celebration home’ to complement Ridgeview’s brand tagline, ‘Life is for celebrating’ and […]
Award-winning brand design agency JDO begins its creative partnership with Norway’s oldest ice cream producer Hennig Olsen by redesigning Inspira, a super-premium range of ice creams made with real, high quality ingredients that awaken the senses. “Inspira is an exceptional product, with a rich, crafted story that is tantalising and deeply authentic,” comments Paul Drake, […]
Cadbury’s Christmas ritual reimagined and pandemic-proofed
Cadbury Secret Santa is back for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again. Traditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this […]
Wren Kitchens paired up with Thomas Frake, MasterChef 2020 Champion, to share three delicious recipes that use ingredients proven to keep you warmer for longer The recipes include ingredients scientifically proven to make you feel warmer such as chilli, liver and walnuts Get toasty with a dinner of bonfire baked beans, or warm your belly with sticky banoffee pudding
Winter is fast approaching bringing with it longer nights, colder weather and evenings snuggled up under a blanket in the comfort of your home. But, did you know that rather than turning up your heating a couple of degrees, there are certain foods you can eat that are scientifically proven to help you stay warmer […]
A brand-new cereal, Oreo O’s, is launching in the UK and Ireland this month, aimed at filling the gap in the cereal market for a more indulgent, adult proposition. Utilising the iconic features of Oreo’s, the new cereal contains delicious crunchy cocoa hoops combined with vanilla flavour discs and aims to appeal to adult shoppers […]
Leading drinkable yogurt brand YOP from Yoplait has partnered with LDN UTD, the esports organisation that unites social responsibility, to be title sponsor for December’s Inter-Borough Esports Championships. Taking place in collaboration with the Mayor of London, the competition aims to engage residents of Hackney, Lambeth, Lewisham, and Kingston, in partnership with outreach groups, including […]
Tasmania’s Forty Spotted Gin has undergone a dramatic redesign by brand and packaging innovation agency Boldinc, including a category first bespoke bottle, specifically engineered to be displayed upside down. According to creative director Steve Smith it was clear from the beginning that the brand needed to make waves. “We knew the historical link of Forty […]
Global food giant Dole Packaged Foods is delighted to announce it has appointed St Luke’s to its global roster following an internal review and test project. St Luke’s will work with Dole on adhoc creative projects that are born out of the global purpose platform “Sunshine For AllTM”. Earlier this year Dole announced The Dole Promise, with its three […]
With new design, ATL campaign & promotion
Frubes, the great tasting yogurt snack, is aiming to drive cut-through and build upon the momentum it has seen in September with its new pack design, ATL campaign, and gift-in-pack promotion. Available now, the new and improved design showcases ‘Fruberly Fingerz’ on-pack. This arts and crafts activity brings to life its characters to further drive […]