Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is in collaboration with Action on Sugar and all proceeds will be donated to the fight against diabetes.
With the release of their first music video on World Diabetes Day, the metal band ‘Risen from Shadows’ and their co-initiators warn in an unusual way about the dangers of hidden sugar in food. The cover of ‘Suga Suga’ by Frankie J, which has already been covered by Robin Schulz in his platinum hit ‘Sugar’, […]
McDonald’s is launching its 2020 Christmas advert, following thestory of a young boy facing an internal struggle between the child they were, and the teenager they want to be. ‘Inner Child’ will air on Sunday (15th) during ITV’s flagship show, I’m A Celebrity, after premiering on McDonald’s social channels on Thursday 12th November. The 90 second animated film, […]
‘Tis the season to deck the halls – and paws! The CESAR brand, known for inspiring shared moments, is encouraging twinning fun this holiday season through a limited-edition holiday calendar. The “12 Days of Twinning” holiday calendar features 12 sets of matching accessories and experiences – so fans can “twin” with their pup throughout the holiday […]
Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, created by BBH Singapore, features […]
THIS™, the creators of hyper-realistic plant-based food for meat lovers, is launching THIS™ isn’t Chicken Dark Soy & Garlic pieces (RRP £3.65) into Waitrose this week. ( With 72 percent of consumers now cooking meals at home, which increases during lockdown (Bain & Company, 2020), the new product development is aimed at stir fry lovers […]
Starcom, the human experience company, has today announced the launch of a new campaign ‘Nuts About Christmas’ for KP Nuts in partnership with Bauer Media. The campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this Christmas. The campaign will involve various on-air radio promotions which will run across […]
Taking Kefir expertise into the mainstream yogurt category
Biotiful, the UK’s category leader in gut-friendly Kefir drinks and snacks, today announces a move into the mass market, with the launch of a brand new Yogurt range. Delicious and creamy with natural immunity support, there are four all-natural flavours; Original, Raspberry & Pomegranate, Mango & Lime, and Honey & Ginger. Available in 400g pots, […]
Long Shot, a fruit-infused hard seltzer that’s low calorie, has all-natural ingredients and (most importantly!) tastes great, which launched in May 2020, has secured its first national listing with Amazon. The delicious and all-natural hard seltzers are now available to buy through Amazon.co.uk with a launch promotion of £24.75 for 12 cans (normal RRP £26.00), plus free next-day […]
Ladies & Gents Aims For Retail Openings - On Top of Online Boost
‘Ladies & Gents’, North London’s underground ‘five star dive bar’, has created a range of 70s-styled cocktails aimed at unlocking retail opportunities. Disco Cocktails, created with support from Halewood Artisanal Spirits and Coca-Cola, are inspired by the so-called bartender ‘disco’ (easy) shift and come in stylish pouches containing unique takes on classic cocktails. Currently available online, […]
Award Winning Ad Agency Introduces U.S. Market To Borjomi, a
Natural Volcanic Mineral Water That Only 1 in 2 People Like
Battery, the creative advertising agency that makes game-changing campaigns for a variety of top global consumer brands, and strategic media consultancy Exverus are launching a campaign and website that introduces the U.S. market to Borjomi, a naturally carbonated mineral water with a long and storied history, and the #5 global brand in the carbonated water […]
