Whole Earth brings brand to life through tree planting partnership
Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra. The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]
Award-winning packaging design agency Design Activity has gone back to nature with its latest project – creating a ‘wild’ botanical design for organic drinks company Still Wild. The brainchild of food and drink enthusiast James Harrison-Allen, Still Wild produces cold-distilled spirits using hand-foraged natural botanicals from Pembrokeshire. Still Wild has been a life-long dream for Harrison-Allen, whose love […]
Luxurious milkshake brand f’real is celebrating a milestone with the installation of its 900th machine in the convenience sector. Every day a new retailer in the UK becomes a f’real stockist, installing one of the self-serve milkshake, smoothie and frappe machines and experiencing a fantastic boom in sales as a result. With many out-of-home outlets […]
The Keto snacking brand Adonis has had a complete overhaul of its branding, packaging and messaging, gaining key new retail listings in the process. Working with South West branding agency The Space Creative, Adonis have redefined their strategy and rationalised their on-pack communication to create a standout brand with a distinct personality and clarity of […]
Following a successful trial of its planet-friendly (plastic-free/home compostable) pouches over the Autumn, Made for Drink has taken the decision that January 21 provides the perfect moment for its growing cluster of discerning off-trade customers (Waitrose, Sainsburys, Ocado, Fortnum & Mason & the wider Independent retail sector) to have their own bespoke flow-wrap pouch, a […]
Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even when social distancing. YesMore Agency has developed a new overarching campaign line, ‘Bring celebration home’ to complement Ridgeview’s brand tagline, ‘Life is for celebrating’ and […]
Award-winning brand design agency JDO begins its creative partnership with Norway’s oldest ice cream producer Hennig Olsen by redesigning Inspira, a super-premium range of ice creams made with real, high quality ingredients that awaken the senses. “Inspira is an exceptional product, with a rich, crafted story that is tantalising and deeply authentic,” comments Paul Drake, […]
Cadbury’s Christmas ritual reimagined and pandemic-proofed
Cadbury Secret Santa is back for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again. Traditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this […]
Wren Kitchens paired up with Thomas Frake, MasterChef 2020 Champion, to share three delicious recipes that use ingredients proven to keep you warmer for longer The recipes include ingredients scientifically proven to make you feel warmer such as chilli, liver and walnuts Get toasty with a dinner of bonfire baked beans, or warm your belly with sticky banoffee pudding
Winter is fast approaching bringing with it longer nights, colder weather and evenings snuggled up under a blanket in the comfort of your home. But, did you know that rather than turning up your heating a couple of degrees, there are certain foods you can eat that are scientifically proven to help you stay warmer […]
A brand-new cereal, Oreo O’s, is launching in the UK and Ireland this month, aimed at filling the gap in the cereal market for a more indulgent, adult proposition. Utilising the iconic features of Oreo’s, the new cereal contains delicious crunchy cocoa hoops combined with vanilla flavour discs and aims to appeal to adult shoppers […]