Hart & Jones have redesigned Sacred Spirits’ best-selling Vermouths line to create striking new designs featuring kaleidoscopic imagery that bring to life the multi-facetted attributes of the liquid, and that deliver unique and powerful standout on the back bar. The English Spiced, English Amber and English Dry Vermouths were created by distiller Ian Hart (no relation to […]
Studio h has created new branding and packaging design for Doves Farm, producers of organic flours with a unique character milled from a range of grains and seeds. Studio h was tasked with contemporising the brand whilst retaining their artisanal essence and ethical values. Increasing their organic credentials and making organic an everyday choice was […]
The UK’s leading weight management snack bar brand, Fibre One from General Mills, has today announced it is broadening the functional health benefits it offers consumers with the launch of a brand-new protein range. The permissibly indulgent protein bars are deliciously chewy and crispy and will be available in two flavours – Caramel and Cookies […]
Japanese candy brand makes UK debut with distinctive new brand voice and social campaign
Japanese fruit-flavoured sweet brand, HI-CHEW, makes its UK debut this week with a distinctive new brand world and social campaign created by Fold7. Targeting a sweet-loving, digitally native Gen Z audience, this is the first time the brand has used an agency to define its positioning and visual universe. Founded in 1918, Hi-Chew’s parent Morinaga […]
European mochi brand Little Moons is expanding its management team with the appointment of Ross Farquhar to the role of Marketing Director. Little Moons introduced Europe to mochi ten years ago, established the category and still leads it with over 25 million mochi sold last year. The brand has seen dramatic growth over the last year, despite the […]
NESCAFÉ 3in1 changed their packaging earlier in the year. The launch of the campaign coincided with the annual Apple Keynote address; an event where Apple launches their new products and innovations; this year, the iPhone 12. NESCAFÉ tactically announced their launch by parodying tech company product events. These tech events are often huge and impressive […]
REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, […]
So what exactly does it mean..?
There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us… ‘We need to be more relevant’ […]
UK launch of Grateful Pies from independent founder Farika Holden who discovered the dish in the pages of her grandmother’s recipe book. Grateful Pies, launching on November 3rd, has evolved over time from a dish discovered in the pages of the family recipe book of Milly Pearl O’Shea, the grandmother of founder Farika. The recipe […]
Food and drink branding specialists, The Collaborators have designed a new quality assurance mark for English and Welsh Classic Method sparkling wine. Working with Master of Wine, Sarah Abbott and Wines of Great Britain (WineGB) – the national association for the English and Welsh wine industry, the brief was to clearly differentiate classic method as […]