From the owners of Sea Chips comes brand new product Sea Smoked, the UK’s first completely plastic-free, commercial smoked salmon, launching online and in Booths supermarkets this October. Retailing at £4.85, the smoked salmon is sourced from the ice-cold Scottish waters, responsibly raised by Wester Ross in the Scottish Highlands, best known for excellent husbandry and […]
Design agency LEVEL deliver a category defining identity for Stroud Brewery, celebrating both taste and ethics, while directly opposing the “worthy green” organic stereotype.
Stroud Brewery is the UK’s leading independent, organic and B Corp certified brewery, established in 2006. A much-loved brand with a strong and loyal regional following; the brewery creates classic style organic beers and places high value on their locally grown, organic and hand malted ingredients. Up until recently the brand had used their organic […]
Global brand design agency Coley Porter Bell today unveiled its debut work for Fox’s Biscuits with a redesign and repositioning of its premium biscuits range. Coley Porter Bell were award the project last year which included strengthening the Fox’s brand across the portfolio and creating a different experience for the premium range. Coley Porter Bell created […]
Hart & Jones have redesigned Sacred Spirits’ best-selling Vermouths line to create striking new designs featuring kaleidoscopic imagery that bring to life the multi-facetted attributes of the liquid, and that deliver unique and powerful standout on the back bar. The English Spiced, English Amber and English Dry Vermouths were created by distiller Ian Hart (no relation to […]
Studio h has created new branding and packaging design for Doves Farm, producers of organic flours with a unique character milled from a range of grains and seeds. Studio h was tasked with contemporising the brand whilst retaining their artisanal essence and ethical values. Increasing their organic credentials and making organic an everyday choice was […]
The UK’s leading weight management snack bar brand, Fibre One from General Mills, has today announced it is broadening the functional health benefits it offers consumers with the launch of a brand-new protein range. The permissibly indulgent protein bars are deliciously chewy and crispy and will be available in two flavours – Caramel and Cookies […]
Japanese candy brand makes UK debut with distinctive new brand voice and social campaign
Japanese fruit-flavoured sweet brand, HI-CHEW, makes its UK debut this week with a distinctive new brand world and social campaign created by Fold7. Targeting a sweet-loving, digitally native Gen Z audience, this is the first time the brand has used an agency to define its positioning and visual universe. Founded in 1918, Hi-Chew’s parent Morinaga […]
European mochi brand Little Moons is expanding its management team with the appointment of Ross Farquhar to the role of Marketing Director. Little Moons introduced Europe to mochi ten years ago, established the category and still leads it with over 25 million mochi sold last year. The brand has seen dramatic growth over the last year, despite the […]
NESCAFÉ 3in1 changed their packaging earlier in the year. The launch of the campaign coincided with the annual Apple Keynote address; an event where Apple launches their new products and innovations; this year, the iPhone 12. NESCAFÉ tactically announced their launch by parodying tech company product events. These tech events are often huge and impressive […]
REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, […]