A new survey commissioned by Weetabix has found that that almost a third of UK consumers* admit the Covid-19 pandemic has made them realise how important locally[1] sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket. A third of those polled say they […]
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]
“Simon Pendry Creative were asked by their client to create the branding and packaging for a new range of kid’s fruit juice ice lollies to be called ‘Crayons’. The brief was to create a brand that reflected their products’ very unique shape and fun nature, but also the fact that they are made from real […]
Uniquely Savoury and ‘Adult’ Flavoured Vodka Goes For The ‘In-Trade’
Following the successful relaunch of Mermaid Gin and introduction of its pink gin, the Isle of Wight Distillery has unveiled a new look for Mermaid Salt Vodka – and made the grain-based spirit available nationally for the first time. Now bottled in a white version of the striking bottle used for both gins, the 40% […]
Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The […]
Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store. The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now […]
Pringles has launched #PlayWithPringles, a series of activations created by global socially-led creative agency We Are Social, focused on how the brand can bring people together and add some fun into everyone’s lives. The current iteration of the campaign is called ‘What’s Your Flavour’ and will run in the UK and Germany. It taps into […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Piccolo, the UK’s fastest growing baby and toddler brand, has kicked off a duo of marketing activity with adverts on Sky and an out-of-home campaign all focused on its launch into the formula category. Aiming to steer away from the stereotypical milk adverts that consumers expect and to show the realities of everyday parenting, the […]