The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett […]
Republic Restoratives, the largest crowd-funded, women-owned distillery in America, has unveiled its new brand identity. Designed by Midday, a creative agency based in London and Vancouver, this new identity and positioning is a pivotal moment for the distillery. It not only sets the foundation for its expansion beyond its DC community roots, but it also […]
America’s No. 1 refrigerated guacamole brand[1] refreshed packaging, designed by Chase Design Group
The makers of WHOLLY GUACAMOLE launched a new package refresh inspired by the brand’s value proposition—ALL REAL. NO DRAMA. — the commitment to help consumers enjoy the goodness of avocados without the fuss. WHOLLY products are made with hand-scooped Hass avocados, real ingredients and no added preservatives thanks to the use of high-pressure technology. In order to […]
Nurishment launches new, modern rebrand to appeal to contemporary audience Seymourpowell creates new bottle variants that help align trusted customer base with new-modern audience
Strategic design and innovation agency Seymourpowell can today reveal the details of its rebrand for UK based functional drinks company Nurishment, unveiling a modern and more approachable identity for one of the UK’s most popular cult drinks. The redesign will be found across its classic tin can units of the fortified milk-based drink, as well […]
Redbreast is one of the world’s most celebrated Irish whiskeys, known for its traditional distilling approach based the “single pot still” method. Recently, GPA Luxury teamed up with the brand to develop premium packs for a range of their special whiskeys, including the Redbreast 21-Year-Old – perhaps the finest representation of the signature Redbreast single pot […]
Plant based yogurt alternative for kids, Little Bandits, has just launched with branding by UK agency Kingdom & Sparrow. The product has already secured its first major supermarket listing in Asda, with 157 stores nationwide. Kingdom & Sparrow were enlisted by founder Jess Harris at the beginning of the product’s journey, and having identified Jess’s […]
FAB Feature: Winner of a Gold FAB Award for Packaging Design at The 22nd FAB Awards - International Food And Beverage Creative Excellence Awards!
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Dalston’s Soda Packaging ( Outer Boxes ) and B&B Studio’s success at The Awards Show as GOLD FAB Award Winners for Packaging Design at The 22nd FAB Awards. Dalston’s Soda Born in 2013 and founded by chef Duncan […]
Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 6 in the series looks to provide a practical and effective packaging design solution for […]
Drinks importer and distributor, Drinkscraft, has launched a new craft cider into its on-trade portfolio, complementing its existing craft beer offering. Gravity Theory is a 4.5% sparkling cider produced by an independent cider maker in Herefordshire, the heartland of British cider, and contains 100% single estate apples. Available in returnable 50l keg for on-trade venues, […]