Synonymous with success, steeped in tradition and almost always named after a male founder, you’d be forgiven for thinking the champagne industry is a little stuck in the past. That’s certainly how Jen Pelka, owner of New York and San Francisco-based champagne bar The Riddler, and her brother Zach felt. With 78% of wine in […]
Chupa Chups, the global number one lollipop brand, is expanding its popular sugar free range with new Chupa Chups Good For You. Made with natural, premium quality stevia, the lollipops come in Strawberry, Orange and Cherry flavours and contain only natural colouring. Aimed at those who want to both treat their families and reduce sugar […]
Independent agency Burns Group and FIFCO USA are launching “It’s a Beeracle,” their second campaign for Blue Citra by Labatt, which offers consumers a hoppy beer that’s easy to drink without compromising on flavor. With “It’s a Beeracle,” the brand is unveiling a new character to demonstrate that Blue Citra truly is the best of […]
Coldpress is enjoying a staggering uplift in their smoothie sales courtesy of new 2020 listings which include Carrefour (France) , El Corte Ingles (Spain) and a leading UK discounter whose customers have all bought into the extensive makeover that Coldpress undertook during the back end of 2019, enhancing everything from the clarity of its brand […]
The new BOMBAY SAPPHIRE® & TONIC offers a perfectly balanced Gin & Tonic in a ready-to-pour format
BOMBAY SAPPHIRE announces the launch of BOMBAY SAPPHIRE® & TONIC Ready-to-Drink (RTD), meaning consumers can now enjoy the world’s number one premium gin as a bar-quality Gin & Tonic serve, whatever the occasion, wherever they are. The much-anticipated offering combines the brand’s heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for […]
By Mohamed Merali
The restaurant industry has gone through a significant transformation over the last few years, driven by consumers who are increasingly prioritising meals that are healthy, sustainably sourced and ethically produced. The conscious consumers are gradually moving away from their established approach to dining and the restaurant industry needs to adapt to the new attitudes of […]
Based on real life experiences, the advert portrays a transgender person trialling their new name in a Starbucks store Channel 4 award challenges the lack of representation of LGBT+ people in advertising, with research revealing only 0.3% of all adverts feature a transgender person Starbucks is partnering with charity Mermaids to expand their helpline to […]
Review Hub gives restaurant owners the ability to subscribe in order to respond to reviews on Tripadvisor, Google, Facebook, Yelp and more, all from one platform 90% of diners say restaurant reviews matter when choosing a palace to eat, showing the importance of paying attention to customers’ feedback online 63% of diners […]
Global Redesign Creates Stronger Brand Love for Better-For-You Products
When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem. Targeted to women ages 40 – 50, Off the Eaten Path was steered by these “Inspioneers,” […]
Intercontinental Brands – the company behind Slingsby – has launched Amplify, its first ever zero-alcohol distilled spirit brand, created by Elmwood Leeds. Elmwood developed the brand strategy, the value proposition and distinctive point of view, as well as its name, visual identity, tone of voice, packaging design, and the website design and development. Through its […]