In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honour of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production […]
In a campaign to reinforce the Asian Flavors of NISSIN Foods Brasil, the company presents its newest executive – straight from Japan. Gotsui Wasabi, is a superstar monster who, after having his TV show canceled, took a trip around the world looking for a new job. Knowing how successful NISSIN has been over the last 50 years […]
The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures all over the world – even in our own backyard. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis […]
Vacation is the best part of the summer, and to make the most of those non-vacation days during the season, it’s best to incorporate the vacation mentality into your daily summer life while enjoying a Stella Artois – according to actor and DJ Idris Elba. Elba, who creative directed the ‘Summer Like You’re On Vacation’ ad, stars […]
Budweiser unveiled Harvest Reserve Deep Golden Lager, a limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser for generations. At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a […]
Global branding experts BrandOpus are thrilled to be working with Cottage Delight to relaunch their brand; with a new narrative, brand mark and wider visual identity, including structural design across all packaging formats. Founded over 40 years ago in Staffordshire, Cottage Delight pride themselves on crafting their products locally by hand. They came to the […]
MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Häagen-Dazs’ new brand strategy in the UK sees it building cultural relevance through style and fashion as it appeals to younger consumers aged 18 to 30. Creative agency, Space takes the lead on delivering this new strategy via a fashion-focused initiative, Püre Style, which launches during the 2019 Wimbledon Tennis Championships. The campaign brings together […]
Asian food brand Kelly Loves launches in supermarkets across the UK and Europe, with a brand and packaging identity that marries authenticity and accessibility by London studio Without. Kelly Loves has been created by well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, in a bid to bring wholesome Asian food to […]
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]