CANS ENTERS UK MARKET WITH NEW ‘NON-SWEET’ DRINK RANGE TRIO OF FLAVOURS TO LAUNCH FROM FEB

CANS ENTERS UK MARKET WITH NEW ‘NON-SWEET’ DRINK RANGE TRIO OF FLAVOURS TO LAUNCH FROM FEB

This month sees the UK launch of CANS, an unsweetened carbonated soft drink range. On a mission to create a new ‘non-sweet’ category, the fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial! Initially launching with […]

GNAW TRIALS NEW 100% RECYCLABLE PAPER WRAPPERS DEVOID OF HARMFUL MICROPLASTICS FOR ITS ICONIC BUTTONS OFFER

GNAW TRIALS NEW 100% RECYCLABLE PAPER WRAPPERS DEVOID OF HARMFUL MICROPLASTICS FOR ITS ICONIC BUTTONS OFFER

Artisanal chocolate producer Gnaw continues to pursue its ambitious sustainable agenda in 2025 with the introduction of new eco-friendly pouches for their iconic Chocolate Buttons.  The state-of-the-art EvoPak RCM is a 100% recyclable paper wrapper, which unlike a majority of its so-called environmentally friendly paper wrapper peers contains no polyethylene, which means it can effortlessly […]

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”,  this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Pizza today unveiled a new campaign to tap into everyone’s inner Italian-American by bringing a slice of “goooood” to dinner tables. Partnering with TBWA\MCR, the campaign reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” like an Italian-American. This sets off a chain reaction, […]

KFC Spain and Netflix turn Squid Game inspiration into a brand experience

KFC Spain and Netflix turn Squid Game inspiration into a brand experience

Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]

Clipper Teas takes ‘GOOD’ tea to the next level

Clipper Teas takes ‘GOOD’ tea to the next level

Surpassing advertising investment to date, Clipper shines a spotlight on Fairtrade and organic tea with ‘There’s Tea, Then There’s GOOD Tea’ Clipper Teas is expanding on its global marketing strategy that reconnects consumers to nature through the power of ethical and organic tea, kickstarting the year with a return to TV screens. With an investment […]

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]

Royal Salute Celebrates Renewal for the Year Ahead with Spectacular Lunar New Year Limited Edition

Royal Salute Celebrates Renewal for the Year Ahead with Spectacular Lunar New Year Limited Edition

Royal Salute continues to create exceptional, collectible releases with the launch of its latest 21-Year-Old Lunar New Year Special Edition, offering a perfect gift for this festive season. This marks the fifth design in the brand’s annual collaboration with Boundless Brand Design. This year’s stunning release continues the theme of ‘Ignite the New Year’, capturing […]