Bam Organic is challenging – and aiming to significantly expand – the protein drink market with two new all-natural 25g protein shakes, a major pack redesign and more national listings. The additions to the brand’s ‘Active’ high protein range are Banoffee (the first of its kind in the UK) and Chocolate. Both these shakes and their stablemate Vanilla offer a […]
Mermaid Gin, from the Isle of Wight’s only distillery, has had a major makeover – with a striking new sculpted bottle, going plastic-free and switching to entirely recyclable materials- following a year-long research project backed by a private external investor. The flagship spirit of the four year old Isle of Wight Distillery and already stocked […]
FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]
Coca-Cola owned soft drinks brand Sprite, has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse. ‘It’s haters season, stay fresh’ features a performance by male Pole Dancing World Champion Alberto Del Campo as he dances in harmony […]
Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]
Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]
It was a chance encounter down the Fortnum & Mason’s fine snacking aisle that first alerted two major North American food retailers to the culinary delights of Made for Drink’s award-winning savoury snack portfolio. Wind the clock on a few months and a fine food collaboration between Union and a newly launched Made for Drink […]
19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via J. Walter Thompson Melbourne, that brings to life the rich and authentic story of the convicts turned colonists who feature on the brand’s labels. In the 18th and 19th centuries, […]
As a brand that grew up in neighbourhoods across the US, Jameson has always celebrated the unique places, sounds, and tastes found only in the neighbourhood bars. But nowadays, these bars are closing every day. In a time when people are struggling to connect and choosing their couch over their local bar, it’s more important […]
To kick off year two of the Modelo–UFC partnership, Modelo has released its first ad of 2019 featuring UFC fighter Brian Ortega, which will debut March 11. In the ad, Ortega is shown with his coach and friends, in the training facility and in the Octagon while his Fighting Spirit story is voiced over. Ortega […]