Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]
As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
90% of the population probably doesn’t notice, but the world we live in is built for right-handed people. So on International Left Handers Day (August 13), OREO made sure the other 10% of the population gets some love. Creative agency 360i partnered with OREO to give left-handers all over the US a new way […]
KFC Romania and McCann Romania are tackling the subject of social media addiction in a new short web series, Social Me. Social Me is an online series about a Romanian character inspired by the authentic online behaviours of the selfie generation: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant […]
Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]
S.Pellegrino Sparkling Natural Mineral Water, recognised as a leader of iconic taste and authentic Italian style, introduces sleek cans to their product lineup. Delivering the same refreshing mix of gentle bubbles and fine mineral balance customers know and love, the new S.Pellegrino cans are a fun and tasteful new way to enhance any dining occasion, […]
This National Prosecco Day, fans of bubbles can rejoice with the announcement that La Marca Prosecco, the renowned producer of one of America’s favourite Prosecco, has released a beautiful and chic new Celebration Set to bring a perfect “pop” to every occasion. A jewel-shaped hatbox in signature La Marca blue, the Celebration Set doubles as […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]