Brand design agency Jones Knowles Ritchie Shanghai is celebrating the year’s most-watched sporting moment with a limited-edition China release of eight collectible bottles designed for Budweiser beer. The design concept harnesses the euphoric energy of the global campaign idea ‘Light Up the FIFA World Cup‘ and serves as a cohesive visual identity for Budweiser’s campaign […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
Just Eat has unveiled its World Cup campaign with a bizarre online film titled #PutItOnAPlate featuring football legend John Barnes having his face repeatedly licked by hungry fans. As part of the campaign conceptualised by Dark Horses, whoever orders a takeaway through the Just Eat app between 14 June and 15 July will get a chance to be […]
Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]
After Italy failed to qualify for the 2018 FIFA World Cup Russia for the first time in over 60 years, Italian maestro and 2006 World Cup winner Andrea Pirlo has teamed up with McDonald’s McDelivery from Uber Eats to find an alternative nation to support this summer. McDelivery from Uber Eats have enlisted eight football icons from around […]
Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]
Jimmy Bullard is a household name for many reasons, his illustrious football career and appearing on I’m A Celebrity amongst those. However many remember him as one of the most famous football players to never earn an England cap. Although called up to the squad a few times, he never managed to make it […]
Health food brand Aduna, which offers a range of superfood products whilst creating incomes for rural African households, has launched a new selection of nutrient-rich African Super-Teas with design by Carter Wong. Aduna and Carter Wong started working in partnership in 2013 with the launch of Baobab in the UK market with the aim to […]
Sacred Spirits, the boutique distillery born out of a residential home in Highgate, North London, is launching a new product, Sacred Old Tom Gin to add to their range of critically acclaimed gins. The striking design by Hart & Jones, featuring the image of a mesmerising black cat on the label and a bell collar around the […]
Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]