Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]
Kettle Chips has launched a new campaign called: “Real Food. Real Pleasure.” It reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’. The campaign was created by Joint and directed by Vince Squibb through Academy Films. The film celebrates life’s authentic moments, where […]
As we welcome the summer, Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat. It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, […]
The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, today announced that it has launched mobile ordering within The Coffee Bean Rewards app. The feature is available now at all 191 Southern California and Arizona company-owned locations and will extend to franchise locations and new geographic areas in the […]
A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn’t something you’d expect to walk down your school corridor. But in Burger King‘s latest spot ‘The Little Girl’ that is exactly what one dad does to ensure his daughter gets the best grades. The spot created by Buzzman, sees the […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
BETC Paris brings out a new brand film for Schweppes, introducing a new signature. “What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected. With this new […]
As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with Devour Foods. Deadpool has teamed up with Devour as the Kraft Heinz brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches. In the new digital spot, Deadpool takes you […]