Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]
McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]
Nirvana, the first dedicated no/low brewery in the UK, has launched its first-ever crowdfunding campaign via Seedrs and also hired a new Head Brewer. The crowdfunder, launching 1st February, follows the success of a private raise of £750,000.00 in 2023 and a 16% YOY increase in annual revenue, with a staggering 43% rise in December. Nirvana, […]
The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]
How best for a British based but Australian conceived brand of plantbased ice cream chunks to celebrate both the arrival of Australia Day (26th Jan) and the successful conclusion of yet another remarkable Veganuary. Australia Day is all about revelling in all that’s great about Australia and being Australian and as Over the Moo is […]
Award-winning peanut butter brand ManiLife is set to expand its popular portfolio of peanut butters and snacks by unveiling a brand new range of sustainably sourced, small batch almond butters for the very first time. ManiLife Almond Butter, available in both smooth and crunchy, will be available from 5th February at Tesco stores nationwide. It […]
Sushi on the go restaurant targeting four new sites this year in line with five-year growth plan Family investment office firm, Middleton Enterprises, with offices in London and Newcastle, today announced its second round of funding into SushiDog, the fast growing quick service restaurant chain that offers customers a menu of Sushi rolls, bowls and salads. […]
SIG provides Mupy with packaging for better Mupy, a reference brand for soy drinks with fruit juice, and SIG, a leading solutions provider of packaging for better, recently signed a partnership for SIG to provide carton packs and filling services to Mupy via a copacker. Mupy is projecting growth for the coming years and packaging […]
Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]