Three SIG filling machines maximize packaging and product options SIG, a leading packaging solutions provider, has supplied Milky Mist Dairy Food Private Limited with advanced filling technology. The installation of three high-speed SIG filling machines for aseptic carton packs will empower the South India-based dairy product manufacturer to expand its offering, increase its output, and […]
Marking an exciting and innovative development in the history of Horlicks, the iconic hot beverage brand has expanded its popular malted drink range with three pudding flavours. The new trio of nostalgic Horlicks ‘pudding’ flavours that shoppers will be able to enjoy are Banoffee Pie, Apple Pie and Cherry Bakewell. A sweet spin on the brand’s […]
Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]
4evergreen honors SIG for an outstanding circularity solution SIG Terra Alu-free + Full Barrier – SIG’s full barrier packaging material for aseptic carton packs with no aluminum layer – has earned the Design for Circularity award of the 4evergreen Alliance ‘Circularity Success Stories’ initiative. The Palurec PolyAl recycling plant – in which SIG is a […]
A headline BA listing isn’t simply a memorable milestone for crisp connoisseurs, Made for Drink, it’s putting to bed some unfinished business that harks back to 2020, when the out-of-the-blue arrival of COVID resulted in the unfortunate suspension of a 1 month exploratory collaboration between the nation’s favourite airline and the leading voice within the […]
The ice lolly is aimed at kids and the young at heart, who are looking for a healthier treat that is still super-tasty. This new brand creation would then be followed by an out of home and digital advertising campaign to launch the brand in Northern Ireland, also designed by Simon Pendry Creative. The naming […]
Nirvana, the UK’s first-ever dedicated no/low-alcohol brewery, has recently secured half a million pounds from a small group of private investors, taking its 2023 fund-raising total to just over £750,000.00. Debt-free and enjoying its most successful year of trading, the brewery will use the money to fund the development of key markets, as well as […]
World leading food processing and packaging company Tetra Pak, in partnership with creative technology studio Appetite Creative, has refreshed its fun and interactive smart packaging experience for a leading European fruit juice producer with a brand new winter drinks theme to inspire its customers. Back by popular demand, the smart packaging focuses on orange, pineapple and apple flavours in the one […]
Today marks the launch of One Good Thing (OGT), an innovative sustainability start-up that has produced the world’s first range of completely wrapperless snack and protein bars in a bid to reduce plastic waste for on-the-go snackers. The ground-breaking new bars are available to buy in build-your-own boxes of six or twelve from One Good Thing’s […]
Malfy Gin successfully launched its sensorial and evocative comms campaign “Immagina Malfy” at the end of 2022. Having worked to bring together a comprehensive Brand Guidelines and Global On and Off Trade toolkit, Boundless Brand Design partnered with Malfy to bring to life the first Immagina Malfy Limited Edition bottles. Immagina Malfy broadens the brand’s […]