Takis and Publicis•Poke launch ‘Drop Codes’ campaign to get Gen Z fired up about the UK’s most exclusive hot snack

Takis and Publicis•Poke launch ‘Drop Codes’ campaign <strong>to get Gen Z fired up about the UK’s most exclusive hot snack</strong>

Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]

POPCORN KITCHEN MAKES ITS EAGERLY ANTICIPATED MOVE INTO TOP-GRADE CONFECTIONERY

<strong>POPCORN KITCHEN MAKES ITS EAGERLY ANTICIPATED MOVE INTO TOP-GRADE CONFECTIONERY</strong>

October 23 sees the eagerly anticipated launch of Popcorn Kitchen’s most ambitious NEW range launch yet; namely the creation of a giant 750g Salted Caramel chocolate bar and 3 x deliriously decadent 100g offerings including a: White Chocolate and Raspberry, Chocolate Orange and a truly immersive Salted Caramel. Popcorn Kitchen is a bustling, small-batch popcorn provider that has […]

Walkers. We love potatoes, so you can love Walkers

<strong>Walkers. We love potatoes, so you can love Walkers</strong>

Walkers, Britain’s most loved crisps and creative agency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps. Showing farm to crisp packet, the campaign aims […]

New Archer Roose Wines Ad Taps Into the Imaginative Mind of Elizabeth Banks

<strong>New Archer Roose Wines Ad Taps Into the Imaginative Mind of Elizabeth Banks</strong>

The result is unlike anything you’ve ever seen Advertising agency Colossus has delivered its latest work starring actor/director/producer Elizabeth Banks for client Archer Roose, a serious wine that doesn’t take itself too seriously. The brand, which sells luxury wine in cans, prides itself on inclusivity, sustainability and taking the stuffiness out of wine drinking. In […]

Jus de Fruits Caraïbes launches connected packaging for good

<strong>Jus de Fruits Caraïbes launches connected packaging for good</strong>

French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging experience which raises awareness about its sustainability credentials and gives back to the local community.  The smart packaging campaign, featuring Schweppes International’s exotic […]

tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay

<strong>tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay</strong>

McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]

TURMERIC SHOT PIONEER, THOMAS HAL ROBSON-KANU UNVEILED AS NOURISH AWARD’S 2023 KEYNOTE SPEAKER 

<strong>TURMERIC SHOT PIONEER, THOMAS HAL ROBSON-KANU UNVEILED AS NOURISH AWARD’S 2023 KEYNOTE SPEAKER </strong>

The shortlist has been unveiled and on Sept 29th the 6th National Nourish Awards will celebrate the next generation of high-flying functional food & drink brands. As is fitting for a prestigious food & drinks award growing exponentially year-on-year, this year’s keynote speaker will be Thomas Hal Robson-Kanu, known to many as an electric-paced, mazy running international footballer, but […]

SIG and AnaBio Technologies unveil first global launch of long-life probiotic yogurt in aseptic packaging

<strong>SIG and AnaBio Technologies unveil first global launch of long-life probiotic yogurt in aseptic packaging</strong>

Joint innovation for pioneering solution SIG and AnaBio Technologies jointly present the first global launch of a long-life probiotic yogurt – a major breakthrough for probiotic beverages and aseptic packaging. This game changing development creates a new product category; probiotic beverages packed in aseptic carton packs and spouted pouches which are shelf-stable for prolonged storage […]

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]

GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM

<strong>GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM</strong>

As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]