‘Fricy’ is one of the hot foodie phrases of 2026, a playful mash up of fruity & spicy, which over the next 12-18 months is set to become the primary call-to-arms for large numbers of time-poor foodies. It’s also the perfect starting point to celebrate the beginning of a mutually beneficial union between Ocado & […]
Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From developing the product proposition and brand strategy to creating the branding and designing the packaging, Doh! is a deliciously new bake-at-home cookie dough range that launches in over 1,000 Tesco stores, 400 Asda stores, Ocado, and other […]
April 26 sees Stockley’s reach a little deeper into its rich confectionery past with the reimagining of a range of 4 heritage jars, jam-packed with happy, nostalgic memories. Sweet Selection, Mint Selection, Toffee Selection and Berries & Cream (450g jars) It was during the Industrial Revolution that confectionery first make the transition from elitist apothecary […]
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
Global creative agency Robot Food has partnered with UK pet care brand Pooch & Mutt to create a versatile and futureproofed identity, designed to span its extensive offering of expert-backed pet nutrition, services, supplements, and accessories. The project involves a full strategic repositioning for the brand. This includes a core creative idea, visual and verbal […]
From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery brand from Spain’s Toro region, moving beyond conventional codes toward a more strategic and meaningful positioning. Built around the concept of “Extreme Land”, the identity reflects a territory where climate and soil are not just a backdrop, […]
April 2026 sees Hive Mind Mead unveil the latest addition to its range: Tavern Mead, an authentic mead made from 100% honey, crafted to showcase one of the world’s oldest drinks in its truest form. This is in stark contrast to the novelty, mass-market wine and sugar-based alternatives that have historically dominated this growing category. […]
If tequila has been your go-to, it might be time to clear some space on your drinks trolley. Now available in the UK via The Whisky Exchange, Maya Pistola Agavepura is shaking up the agave scene with a premium spirit that’s rewriting the rules… and it’s coming from India. Crafted using wild Agave Americana grown […]
The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in UK wine aisles with a new TVC campaign under the banner: ‘Add Some Pasión’. Live now across the UK and Ireland and backed by a £1.4milllion investment spanning TV, digital and in-store activation, the spot marks the start of a […]