Liverpool-based brand agency, Continuous, has been appointed as lead agency for WKD, the UK’s No.1 Ready to Drink brand. The multi-year commitment follows a competitive pitch process and marks the start of WKD’s most ambitious period of brand activity in recent history, for its 30th anniversary in 2026. Continuous will work in partnership with SHS […]
Latest trend reports suggest that 2026 will be another big year for ranges with a strong nostalgic pull, and products with compelling retro ties; specifically timeless dessert flavours which are increasingly being infused into product ranges as diverse as teas, granolas, chocolate bars, alcoholic beverages and of course sugar confectionery. Such flavours foster familiarity, reassurance and […]
DN Designs has completed the branding and packaging design for Wlue’s Makhana, a contemporary snack brand created to appeal to a younger, trend-aware consumer base. Positioned within the highly competitive FMCG snacks category, the project delivers a vibrant and expressive brand identity designed to stand out at shelf level and resonate with Gen Z audiences. […]
The new ‘Yes Chef’ campaign from Insiders launches across OOH, VOD, social and digital. This January, anyone can embrace their inner chef thanks to Merchant Gourmet’s latest campaign, ‘Yes Chef’, created by creative studio Insiders. The campaign brings the brand’s Everyday Gourmet platform to life in a bold new way and will be running until the end of […]
DN Designs has completed the branding and packaging design for Rithm’s Enlite, a functional beverage brand positioned for today’s health-aware and performance-driven consumer. Developed for a competitive FMCG landscape, the project delivers a modern, scalable visual identity that prioritises clarity, shelf visibility, and long-term brand flexibility. Designed as a contemporary hydration solution, Enlite enters a […]
A bold new recipe delivers deeper flavour and greater authenticity – while staying true to Borough Broth’s organic, slow-cooked values Borough Broth Company, the British organic bone broth producer, has today announced the relaunch of its Organic Chicken Phở Broth, created in collaboration with Vietnamese award-winning cookbook author and supper club host Uyen Luu. The […]
The integration delivers forecasting accuracy through access to global demand data and benchmarking insights from 60,000+ OpenTable restaurants Distil.ai, the AI-powered data platform for restaurant groups, has announced a strategic partnership with OpenTable, a global leader in restaurant technology, that reshapes how multi-site operators forecast revenue and manage availability. From the collaboration comes a new tool […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
DLSM Studio is proud to announce the completion of its latest hospitality project: Radisson RED London Twickenham, a dynamic new hotel experience located within the iconic Allianz Stadium, the home of England Rugby. Owned by the Rugby Football Union (RFU) and operated by Aimbridge Hospitality EMEA, the property has been fully reimagined with the vibrant […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such as […]