Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]
You can Pin it “to win it,” and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now add the Instagram scavenger hunt to a growing list of innovative branded visual media campaigns. Heineken, a sponsor of the US Open, created an Instagram photo scavenger hunt to give its fans a chance to win two tickets to the […]
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual Future Beverage Innovation conference, taking place in London on 09-11 December 2013. In response to consumer demands for more convenient and healthier beverages, international beverage manufacturers Coca-Cola, Suntory, Britvic, Starbucks, GSK and SABMiller will be presenting their insights into the future beverage […]
In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on September 12, 2013. With the opening of the new Moscow location, the international sweet treat retailer will have a presence in 22 countries around the […]
With Tesco citing an impressive 60% increase in rapeseed oil sales over the last year, Larchwood Foods, the company behind the Mr Hugh’s brand, is delighted to announce Tesco’s listing of its 500ml cold pressed rapeseed oil. In-store from the end of August, Mr Hugh’s 500ml will be stocked in over 450 Tesco stores nationwide. […]
http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and the creative minds at Guinness have done it again. The latest commercial for the black Irish drink features a group of wheelchair basketball players in a heartwarming short film. The advert starts with the group of men playing a grueling […]
Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the form of a series of online sketches. This sees the fast food chain appoint McGuinness as a brand ambassador for the restaurants 330 UK outlets, imparting a degree fun and passion into the brand through the medium of comedy. To […]
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]
Dominique Ansel of Dominique Ansel Bakery created the ‘Cronut’, a half-croissant, half-doughnut delicacy that had mouths watering all over New York. He hasn’t stopped there—the skilled patisserie came up with a new tantalizing treat: the ‘Magic Soufflé’. The pastry looks like a regular brioche, but it slices open to reveal a delectable chocolate soufflé center […]
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]