With Tesco citing an impressive 60% increase in rapeseed oil sales over the last year, Larchwood Foods, the company behind the Mr Hugh’s brand, is delighted to announce Tesco’s listing of its 500ml cold pressed rapeseed oil.
In-store from the end of August, Mr Hugh’s 500ml will be stocked in over 450 Tesco stores nationwide.
Fiona Coe, sales and marketing director at Larchwood Foods says:
Mr Hugh’s 250ml has been available in Tesco for the last year and has capitalised on the nation’s growing interest in cold pressed rapeseed oil. Securing the listing of our 500ml product reinforces this demand and our competitive pricing structure (£3.00 per 500ml compared to the average multiple retail price of £4.49 for 500ml of Cold Pressed Extra Virgin Rapeseed Oil ) provides an attractive value proposition, designed specifically to encourage consumers to switch loyalty from olive oil.
Fiona concludes: “Many of the major retailers have seen significant cold pressed rapeseed oil sales growth in the last year. We believe the health benefits and versatility that cold pressed rapeseed offers, combined with our brand values of Britishness, sustainability and affordability, makes Mr Hugh’s a very persuasive proposition to consumers.”