Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]
The HoneyBaked Ham Company of Georgia announced that for the first time in the company’s 55-year history, it will expand internationally. HoneyBaked is partnering with Toranomon Ham Co., Ltd., who will hold the rights to sell Honey Baked Hams, turkeys, sides and desserts in Japan. The premium food retailer is targeting a launch later this […]
Beck’s Beer, one of the most popular German beer brand in the world, unveiled the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project. Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, […]
Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
As an official supplier to Wimbledon, Evian and its agency We Are Social have come up with a multi-channel campaign in an attempt capture the public’s imagination and get them dancing to the “Wimbledon wiggle”. The campaign makes a song and dance of the usually straight-laced centre court crowd and invites the public to “get […]
Club Orange and advertising agency Chemistry from Dublin have released this hysterical video ad. The spot features the ultimate Wingman – an extraordinary person, who was sent from the universe to Earth. Now he spreads love and happiness around the world. He brings the party where it is needed – especially to the bachelors’ lives. […]
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. “Abuse is not […]
Spirit company Death’s Door takes its name from the area located between Washington Island and Door County Peninsula, where many ships have sunk due to bad weather conditions. Inspired by its history, Brian Baclig designed a set of liquor bottles to reflect these gruesome legends, even going as far to call these alcoholic beverages “Corpse […]