Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
As an official supplier to Wimbledon, Evian and its agency We Are Social have come up with a multi-channel campaign in an attempt capture the public’s imagination and get them dancing to the “Wimbledon wiggle”. The campaign makes a song and dance of the usually straight-laced centre court crowd and invites the public to “get […]
Club Orange and advertising agency Chemistry from Dublin have released this hysterical video ad. The spot features the ultimate Wingman – an extraordinary person, who was sent from the universe to Earth. Now he spreads love and happiness around the world. He brings the party where it is needed – especially to the bachelors’ lives. […]
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. “Abuse is not […]
Spirit company Death’s Door takes its name from the area located between Washington Island and Door County Peninsula, where many ships have sunk due to bad weather conditions. Inspired by its history, Brian Baclig designed a set of liquor bottles to reflect these gruesome legends, even going as far to call these alcoholic beverages “Corpse […]
Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
In light of The American Medical Association’s (AMA) recent announcement that obesity has now been classified as a disease, the way in which obesity is measured has come under fire. Body Mass Index (BMI), the national standard for measuring obesity, is an antiquated and highly inaccurate system invented in 1835 that does not consider gender […]
Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]