“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]
Don Fertman, the Chief Development Officer for the SUBWAY restaurant chain, who appeared on the second season of CBS’s hit reality show “Undercover Boss” in 2010, will be making another appearance on the program on Friday, May 17, for a special episode titled “Undercover Boss: Epic Bosses.” In this unique “Undercover Boss” episode, the Emmy […]
The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]
Attention all foodies: Halifax is limbering up to host its sixth hugely popular Food and Drink Festival this June. The town centre will be abuzz with live chef demos, cookery workshops and over 70 stalls – on Saturday June 22 (10am–5pm), and Sunday June 23 (10am–4pm). Admission is free. Halifax town centre is set to […]
Pop-Tarts is finally giving teens what they’ve been wishing for —peanut butter Pop-Tarts! Just in time for summer, the new Pop-Tarts Gone Nutty! varieties hit store shelves nationwide with two highly anticipated flavours — Peanut Butter and Frosted Chocolate Peanut Butter. “Peanut butter has long been the most requested flavor by our fans,” said Dick […]
Kids and adults are re-discovering the traditional bake sale for a modern age. May sees the launch of Children with Cancer UK’s Bake Club Month. From cupcakes to cookies or a classic Victoria sponge, Bake Club is a fun and simple way to raise dough and save young lives. Everyone is invited to join Bake […]
Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]
Over the past few decades, true butchery has become something of a lost art form. The rise of supermarkets and vacuum packed meats have made it simpler than ever to pick up the week’s meat shopping without even having to talk to a butcher. Now, in the wake of the horsemeat scandal that has rocked […]
The Sons of Liberty are continuing their craft of creating seasonal whiskies with their 2013 Summer Release – Hop Flavored Whisky. “We asked ourselves, if whisky is a beer that has been distilled, why is no one brewing the beers we love and turning them into whisky?” said Mike Reppucci, owner and founder of Sons […]
International Spirits, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line. The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The […]