This global event, which was successfully hosted by the Philippines in 2015, will once again celebrate culinary artistry by showcasing a variety of world-renowned chefs from Spain, United States, Indonesia, Peru, Japan, Mexico, Thailand, Hong Kong, South Korea and the Philippines.
The campaign, composed of TV commercials, print and digital ads, was developed by BBDO Guerrero creative team Dale Lopez, Emman Carandang, and Jamie Que. It revolves around the key message of how Madrid Fusion can change the way people appreciate food, and how eating will never be the same again. The TV commercial marks the first directorial job of BBDO Executive Creative Director Dale Lopez under Post Manila, with film director Lyle Sacris as his Director of Photography. And the audio director on the spots was the renowned Tony Hertz.
David Guerrero, Creative Chairman of BBDO Guerrero said, “The experience of world-class cuisine can be a transformational experience. But it does not have to be a formal one. These spots take a tongue-in-cheek approach to a normally over-serious subject of gourmet cuisine. And capture the spirit of both the show and the venue.”
This first and only Asian edition of the Madrid Fusion will take place on April 7 to 9, 2016 at the SMX Convention Center, SM Mall of Asia Complex in Manila.