Bel Australia has launched a new campaign for Kiri Cream Cheese via Y&R Melbourne. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese.
Angela Piasente, marketing manager, Bel Australia revealed: “We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian market. Kiri will offer two new Cream Cheese products, a brand new Greek Style cream cheese which is unique to the Australian Market and an original variant with a velvety smooth texture and superior taste.”
The campaign is supported in-store and online.
Credits:
Client: Bel Australia
Marketing Manager: Angela Piasente
General Manager: Ben Dixon
Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Snr Art Director: Kieran Moroney
Snr Copywriter: Aaron Pepper
Snr Planner: Christine O’ Keefe
Account Director: Lil Shelmerdine
Head of Production & Content: Sheridan Wadelton
Production Company: Filmgraphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
Producer: Fiona McGregor
DoP: Jeremy Rouse
Editor: Jon Holmes
Sound Engineer: Sam Hopgood
Media Agency: Spark
Source: Campaign Brief
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