Birds Eye Appoints Steve Challouma as Marketing Director

Steve Challouma has been appointed as Marketing Director of Birds Eye UK, following current Marketing Director Steve Chantry’s departure on the 28th February 2017

Effective from 1 March 2017, Steve moves into the role following 20 years working in the Birds Eye business, where he started as a Graduate Trainee for Birds Eye Walls under the ownership of Unilever. Steve most recently held the position of Category General Manager across the Nomad Group fish portfolio, a role he took on following a number of years working across Central Marketing and Brand teams within the business.

He brings with him a wealth of knowledge and marketing experience and will play a pivotal role in further driving forward Birds Eye’s new marketing strategy, which sees the brand move from a masterbrand approach to product-focused campaigns.

Challouma commented: “I am thrilled to be taking on my new role at Birds Eye at such an exciting time for the business. Having been with the business for two decades, I look forward to working closely with the various Marketing and Brand teams as we continue rolling out our ambitious business plan throughout 2017.”

Wayne Hudson, Birds Eye UK & Ireland Managing Director, commented: “Over the last few months, our bold new marketing strategy has made great progress. We are growing share again driven by a renewed focus on consumers and the introduction of dedicated campaigns for our key Brand Icons including Fish Fingers which saw the return of the Captain, Peas and Inspirations. Steve’s appointment demonstrates the vast amount of talent within the organisation and I’m delighted to be drawing-on his years of experience and knowledge of the Birds Eye brand as we enter the next exciting phase of growth for Birdseye.”

Steve will work closely with Steve Chantry ahead of his departure on 28 February, who moves to Kraft Heinz UK & Ireland as Chief Marketing Officer.

Source: Birds Eye

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