Burger King Changes Name To ‘Fries King’

Previously known as “Burger King”, the fast-food chain has announced a change in its name to “Fries King”.

After placing giant ‘Wi-Fries’ on the streets to promote its new french fries Satisfries, the brand has made a bolder move to revamp its corporate identity.

http://youtu.be/ItllgcH46cE

The name change unveiled on Twitter and Facebook, has been accompanied by revamp signboards, product packaging, employee uniforms, and signage on doors and the likes.

Are Burger King’s new fries “so good, they’ve inspired a new era”, as the brand claims—or is this just a marketing trick to get people to try its new product, Satisfries?

  Branding, Burger King, Fast Food, Food, Fries King, identity, Marketing, Name Change, Promotion, USA