Burger King Creates Rainbow-Wrapped ‘Proud Whopper’ To Celebrate LGBT Pride

To celebrate the San Francisco Gay Pride Parade in the last weekend of June, fast food chain Burger King introduced a new burger called the ‘Proud Whopper’.

What’s so different about it? Nothing. It’s actually a regular Whopper, but instead of its normal packaging, it’s wrapped with rainbow paper printed with the message, “We are all the same inside”.

“As a brand, we welcome everyone,” said Burger King’s senior vice president of global branding Fernando Machado in an interview with TIME. “We felt that [the Proud Burger] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

The Proud Whopper will be sold for a limited period, and can be purchased from the Burger King store at 1200 Market Street, San Francisco.

  Burger King, Equal Rights, Fast Food, LGBT, Marketing, Product Launch, Promotion, Proud Whopper, San Francisco Gay Pride Parade, USA