Coca-Cola Unveils Giant Rainbow Welcome Mats At Premier League Stadia To Highlight That Football Is For Everyone

Coca-Cola and the Premier League are supporting Stonewall's Rainbow Laces campaign, and this weekend will unveil giant ‘Welcome’ mats outside a number of Premier League stadia 30,000 Rainbow Laces have been purchased by Coca-Cola and will be gifted to fans throughout the weekend, along with a can of Coca-Cola zero sugar Coca-Cola has joined TeamPride, a group of leading organisations committed to making sport open to everyone

Coca-Cola Unveils Giant Rainbow Welcome Mats At Premier League Stadia To Highlight That Football Is For Everyone

In support of Stonewall’s Rainbow Laces campaign, giant rainbow mats with the word ‘Welcome’ will be placed outside a number of Premier League stadiums hosting fixtures between 7-9 December, as part of Coca-Cola’s Premier League partnership and its ‘Where Everyone Plays’ campaign. With the aim of raising awareness that football is a game for everyone […]

Unilever Under Fire Over Gaytime Ice Cream in Indonesia

Unilever Under Fire Over Gaytime Ice Cream in Indonesia

Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]

BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]

Coca-Cola Australia Changes Branding to Say ‘Yes’ to Marriage Equality

Coca-Cola Australia Changes Branding to Say ‘Yes’ to Marriage Equality

Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding. Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes […]

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Magnum Invites You to a Beautiful Gay Wedding in Ad by LOLA MullenLowe

Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]

Coley Porter Bell Celebrates London Pride with a Cup of Tea

Coley Porter Bell Celebrates London Pride with a Cup of Tea

In celebration of London Pride (10 – 26th June 2016), strategic branding agency Coley Porter Bell has partnered with the award-winning company, We Are Tea, to develop and bring to market a limited edition range of teas, affectionately named Gaiety. Building on the success of 2014, where Coley Porter Bell originally developed the creative and […]