After 15 years of designing and crafting for aspirational brands, creative studio Butterfly Cannon is further expanding its offer in the brand communications space. The shift has come organically, driven by client requests to bring the same level of beauty and craft into their storytelling across more channels, with an enhanced focus on digital and social platforms.
“While other agencies are starting to explore this intersection, too often, the crafted beauty that make stories truly resonate is missing.” says founder Natalie Alexander.
“In today’s multi-channel world, a brand must be always on, always connecting, and always telling their story in ways that are meaningful and visually arresting. Brands now exist in a very different world from when Butterfly Cannon first began creating 15 years ago. But the studio’s purpose, to elevate brands within culture, by telling their powerful stories beautifully, has never been more relevant.” continues Alexander.
Despite economic uncertainty, the pressure to premiumise remains. Across categories, consumers are buying less but better and to justify higher prices, brands need to ‘design in’ a sense of elevation, even in tougher times.
As Alexander puts it, “When content can be created in an instant through AI, it’s the originality of ideas and the quality of craft that cut through the noise and leaves the necessary lasting impression.”
As a studio Butterfly Cannon remains dedicated to marrying strategic thinking, creative instinct and obsessive design craft. showing real expertise in delivering a beautifully branded communications across all channels and at pace, enabling brands to respond to cultural moments in real time.
“The landscape is shifting, and so are expectations of what agencies can create, whether in advertising or brand design,” adds co-founder, Jon Davies.
“The lines have blurred, and increasingly, we’re being asked to bring our strategic storytelling and beautiful craft into the wider world of communications. Expanding our creative toolkit to include sound, motion and UX/UI design has been a game changer, positioning us perfectly as an ongoing creative partner for our clients.”
To mark this evolution, the studio has updated its identity and website to better reflect what it feels like working with the multi-disciplinary team. The content showcases recent brand campaigns, whilst the overall design feels elevated yet inviting, further expressing the studio’s belief in ‘the power of beauty’.
The team also welcomes creative director Thomas Lacey (formerly of Otherway and Here Design), whose breadth of skill and experience working with clients such as Fortnum & Mason, Heineken, The Balvenie and Weber, aligns perfectly with the studio’s evolving focus. His arrival builds on a series of senior appointments including Zoe McGee as Strategy Director and Sam Pittman as Creative Director – further reinforcing the leadership team shaping the studio’s next chapter.
Alexander concludes, “As we enter our 15th year, we are more than ready for the future. With a refreshed identity, an expanded range of services, and a new leadership team, we are poised to continue creating aspirational brands that engage, inspire, and transform across all channels.”
Source: Butterfly Cannon
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