Is this Paradise Lost? – The need to act sustainably now or never.

BY Natasha Samek – Head of Strategy, Butterfly Cannon

Is this Paradise Lost? – The need to act sustainably now or never.

Government directives. Child activists. Nonagenarian naturalists / national treasures. Symbolic clocks and even Royal blessings. The implication that we are on the brink of an ecological disaster is never far from our awareness. It permeates how we think, behave, what we’re buying and what we’re engaging with. Sustainability is part of our culture. And the […]

Butterfly Cannon blend art with design to create the revolutionary new brand identity & packaging for REAL, a gourmet range of Sparkling Fermented Teas

Butterfly Cannon blend art with design to create the revolutionary new brand identity & packaging for REAL, a gourmet range of Sparkling Fermented Teas

REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented  with no added flavourings, […]

#VivaVerano with Butterfly Cannon’s brand design for the Verano Fruit Gin range from William Grant & Sons

#VivaVerano with Butterfly Cannon’s brand design for the Verano Fruit Gin range from William Grant & Sons

Made with fruit native to Spain, Verano handcrafted gins are vibrant and refreshing – perfect for sipping in the sunshine. Following the success of Verano Lemon and Verano Watermelon, William Grant & Sons have added Verano Passion Fruit to the range – full of juicy, exotic passionfruit, for a sweet and summery flavour. Butterfly Cannon worked […]

Butterfly Cannon create a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma’s Chocolates

Butterfly Cannon create a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma’s Chocolates

Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased […]

Butterfly Cannon bring Wellness to the Beauty Sector with their Positioning & Design for New Beauty Drink, Aqua Glow

Butterfly Cannon bring Wellness to the Beauty Sector with their Positioning & Design for New Beauty Drink, Aqua Glow

Oriflame Cosmetics came to us to position and design Aqua Glow – Ceramosides™ & Lingonberry Drink, their first foray into the burgeoning beauty drinks market; a dietary supplement developed by Swedish scientists that complements skincare routines and improves hydration from the inside out. The design had to reflect the brand’s Nordic roots with a visual […]

Butterfly Cannon Blend the Past with the Future to Design the Hennessy VSOP Privilège 200th Anniversary Limited-Edition

Butterfly Cannon Blend the Past with the Future to Design the Hennessy VSOP Privilège 200th Anniversary Limited-Edition

Hennessy approached Butterfly Cannon to create a limited-edition design for their iconic V.S.O.P Privilège expression that would celebrate the blend’s 200th anniversary; the moment when, in 1818 the future King George IV of England received a specially commissioned “tierçon cask of excellent quality old pale” from James Hennessy. A moment that marked the birth of a new style of Cognac […]

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

ButterflyCannon Create Exciting New Range of On-Trade Tools for Absolut Vodka

Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic. However their presence in the on-trade did not share the same consistent look and feel across all markets and they needed to re-establish Absolut as an exciting night time brand. So Absolut came to ButterflyCannon with the challenge of re-evaluating […]