For over 25 years, Divine has been doing things differently in the chocolate industry, being the only farmer-owned Fairtrade chocolate maker in the world. This new release keeps that ethos alive. Our delicious quest was to bring together their much-loved chocolate with the nation’s favourite desserts, in a new range of decadent chocolate bars, perfect […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
“Whoopi Prosecco. Tiny Bubbles. Big Taste.” Just in time for the Holidays, Whoopi Goldberg officially releases the newest edition of the Whoopi Prosecco line. Continuing in the Premium, Sparkling Wine Category, Whoopi Prosecco has the rating of Superiore DOCG, and is made from organic grapes in the exquisite rolling hills of Asolo, Italy. Today, Whoopi […]
Godawan is an artisanal Indian Single Malt, dedicated to saving the endangered Great Indian Bustard or Godawan from extinction. Since our brand creation a year ago, Godawan has quickly established itself as a uniquely Indian luxury brand that sets a new standard for mindful luxury – having invested over 11 million rupees already to protect […]
MOJT is a range of ready-to-serve bottled cocktails bringing Chinese megacity cocktail culture to Gen Z consumers. Created in collaboration with world-renowned mixologists and bartenders from the likes of The Gibson Bar, London & Danico, Paris, the new-to-world brand was created to disrupt the ready-to-drink category. Different from the existing pre-mixed cocktail brands, its large […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
Last year, Godawan was introduced to the world, putting India on the luxury whisky world map with its artisanal Indian single malt with conservation at its heart. With Godawan Series 02, the world of Godawan continues to grow – establishing itself as a uniquely Indian luxury brand, setting a new standard for mindful luxury. And […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Brook37 is on a mission to elevate America’s perception of tea from much more than just a ‘sweet iced’ or ‘health’ drink. Founded by female philanthropist and entrepreneur Mou Dasgupta, their high-quality tea, fresh from the finest tea gardens of India is perfect for celebrating any drinking occasion. We created their brand identity and packaging, […]
Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]