Carlsberg UK Give a Chance to Craft Brewer or Importer to Get their Beer Listed in ‘Crafted 2017’ Range

Carlsberg UK has launched a competition –YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio.

The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio.

The winning brewer or importer’s beer will be showcased in this year’s Crafted portfolio and handbook – launching in April – making it available to stock in thousands of pubs, bars and restaurants through Carlsberg UK for 12 months.

Entering the competition has been made as simple as possible:

  • Visit here for the terms and conditions and entry form
  • Submit the entry to for review
  • Send samples of the beer to accompany the entry form, ready for tasting

A shortlist of beers will be reviewed by a judging panel including: beer writer, Pete Brown; former journalist and hospitality industry expert Mark Stretton; and two members of the Crafted portfolio team from Carlsberg UK.

Adrian Rigby, marketing manager for Crafted at Carlsberg UK commented: “The craft beer category is brilliant, diverse and innovative, but above all, it’s competitive and the route to market can be challenging. That’s where we can help. As a brewer, we are committed to building the craft beer category and community in the on-trade and believe that through this opportunity and the established profile of our award-winning Crafted handbook, that we can give an up-and-coming craft star a helping hand.”

The YOUR BEER, here? competition is open to entries until 5pm on 3rd March 2017.

Source: Carlsberg

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