PepsiCo Inc., a global leader in food and beverage, announced an exclusive supply and partnership agreement with Cartoon Network Amazone, the world’s first Cartoon Network-themed waterpark, which is set to open later in 2014. As part of the multi-year agreement, PepsiCo will be the park’s official snack and beverage provider.
The company will also present “Surfarena” – a California beach-inspired attraction featuring the popular Flowrider surf machine – as well as a “PepsiCo Mixology Bar”, the first of its kind at any theme park globally. While listening to tunes from the DJ, visitors will be able to mix, create and name their own custom drinks or enjoy an array of signature Pepsi-infused flavors.
Mr. Jagrut Kotecha, General Manager for PepsiCo Thailand Beverages, commented: “We continue to leverage PepsiCo’s diverse food and beverage portfolio to grow our business in Thailand. We are honored to be part of Cartoon Network’s first waterpark in the world, which is certain to become one of Thailand’s most popular family entertainment and tourist destinations. We will bring our diverse food and beverage portfolio to the park in ways that create fun, memorable experiences for visitors.”
Mr. Liakat Dhanji, CEO of Amazon Falls Co. Ltd., the developer of Cartoon Network Amazone, said, “From the beginning, we placed an emphasis on providing extraordinary food and beverage options at Cartoon Network Amazone – well above your average theme park. Foodville, Amazone’s gourmet food village featuring food from many different countries, is an example our commitment to culinary excellence.”
“PepsiCo’s diverse food and beverage portfolio makes them an ideal partner as we prepare to open for business later this year. Cartoon Network Amazone is going to be a truly unique destination that attracts guests from throughout Thailand and around the world, and we’re thrilled to have PepsiCo as part of our team,” added Mr. Dhanji.
Located in Bang Saray, 20 minutes from Pattaya and just a two-hour drive south-east of Bangkok, Cartoon Network Amazone will catapult guests into the dynamic world of Cartoon Network, Asia Pacific’s leading international kids channel. The waterpark will feature 10 themed zones that feature a range of exciting water coasters and aqua playgrounds.
Over the coming months, Cartoon Network Amazone and PepsiCo will invite fans across Thailand to be part of the splashtastic action via several nationwide promotional initiatives.